Posts Tagged st. louis

January 2012

New Work: “Reflections of the Buddha” Web Catalogue for the Pulitzer Foundation for the Arts

TOKY is proud to have designed and developed every one of the exhibition web catalogues for the Pulitzer Foundation for the Arts, from Ideal [Dis-]Placements to Stylus and everything in between.

This week saw the launch of the full web catalogue for Reflections of the Buddha, its current exhibition of 22 artworks presented in harmony with the Pulitzer’s building, designed by Pritzker-winning architect Tadao Andō. Like all Pulitzer exhibitions, Reflections of the Buddha (the installation and the curatorial commentary) considers the relationship between the artworks and the architecture. The relationship may be even more pronounced in this exhibition, with organizing curator Francesca Herndon-Consagra exploring what happens when centuries-old Buddhist objects are installed in a contemporary building designed by someone who, while not a Buddhist, has been influenced by the Buddhist structures and philosophy of his native Japan.

Here’s a look at a few pages of the site:

Senior curator Francesca Herndon-Consagra’s video introduction, produced by TOKY

A mosaic of the exhibition’s artworks

New this catalogue: TOKY helped the PFA present audio — from Pulitzer staff and outside scholars — to accompany and more fully introduce specific artworks. Visitors to the above page, for example, can click through various points of view of the artwork with the audio (at left) playing continuously.

Pulitzer staff have ongoing, easy access to the blog for continual updates.

The exhibition is on view until March 10. While we like the website, we certainly recommend you see the show yourself, if you can, during an upcoming Wednesday or Saturday.

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December 2011

Crown Square helps Old North St. Louis win highest honors from EPA’s Office of Sustainable Communities

The St. Louis Post-Dispatch reports that Old North St. Louis Restoration Group is in Washington D.C. today to receive the 2011 “National Award for Smart Growth Achievement”, awarded to the community by the Environmental Protection Agency. Old North was awarded for “Overall Excellence in Smart Growth”, the highest honor from the EPA’s Office of Sustainable Communities.

The next part made us stand up and cheer: ”A specific effort cited by the EPA was the revitalization of two main blocks of the neighborhood — 14th Street north from Warren Street to St. Louis Avenue (nearly to the door of the Karandzieffs‘ venerable Crown Candy Kitchen) — into something called Crown Square. The $35 million project involved the redevelopment of 27 buildings along 14th Street and surrounding side streets. It resulted in 80 new households in an area that had been largely abandoned, and the opening of a growing number of new locally owned businesses.”

Way back in 2006, TOKY branded the Crown Village district and the Crown Square development. We designed the logo after being blown away by the wonderful line of old commercial store signs that line the old 14th Street Mall (above photo courtesy of the great Built St. Louis blog). We helped position Crown Village as an alternative to the overheated Washington Avenue Loft District with our tag line “Great City Living, Without the Lofty Price”. And it was no easy task to get the Karandzieffs to allow their Crown Candy Kitchen to become the public keystone of the new brand.

Hats off to Sean Thomas and his never-take-no-for-an-answer squad of Old North visionaries on their much-deserved award.

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November 2011

New Work: Launching the Baileys’ Range Brand

Prominent St. Louis restaurateur Dave Bailey has opened four restaurants, and TOKY has been proud to craft — and sustain — the identity for each one: Baileys’ Chocolate Bar; Rooster; Bridge; and now Baileys’ Range, a bustling burgers-and-shakes spot at the corner of 10th and Olive in downtown St. Louis.

The restaurant’s name has a few different meanings — the range of options on the menu, yes, but also the open natural landscape, the range out on the farm. (All the beef here is grass-fed, free range, and local.) We knew, though, that we wanted to steer clear of all the cliches that can zap the joy out of those very meanings. No Western type. No longhorns.

What we created matches the place: fun, rich with texture, totally unique. From the identity to the menus and signage, we sought to create an authentic, warm, and cheerful vibe for a place you’d be happy to come with your family, have drinks with your friends (hope you have a lot of friends; there are TONS of interesting grown up drink options), or end the evening with a freshly made shake.

The TOKY team greatly enjoyed partnering with Scott Pondrom of Design Deli to create the illustrations you see below in the print, signage, and website work.

The menus need to be easily interchangeable — there’s a new Burger Battle every week!

Toky baileysrange exterior

Outdoor signage, with a chalkboard that staff can update daily

Toky baileysrange wallsign

Exterior signage

Toky baileysrange long table

Bar on the right, loooooong table at center, companion artwork on the far wall. The great interior work was led by Brynne Rinderknecht.

Toky baileysrange website

The soft-opening iteration of the website, www.baileysrange.com

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November 2011

Eric Honored as an AIGA Local Legend

Late October in St. Louis was an incredible time. Yes, the Cardinals were making that unbelievable World Series run. But Team TOKY had another reason to celebrate — Eric Thoelke was honored as a Local Legend by AIGA St. Louis, his acceptance speech a PK Night-style flip through 15 years of TOKY history. It was a fantastic time.

Here’s a bit from the nomination write-up for Eric that was read that evening:

Today, with nearly 30 employees and a newly opened office in Washington, DC, TOKY Branding + Design is one of the most awarded creative shops in the Midwest focused on education, healthcare, culture, and nonprofits.Ericʼs commitment to using creative communications to improve St. Louis is part of the firmʼs DNA. TOKY provides high-level branding and identity work to local nonprofits and cultural institutions, including some of the most revered, at a discounted rate. In addition, Eric invests TOKYʼs staff time and financial resources into many St. Louis fundraisers, from FORM Design Week (Presenting Sponsor) to Food Outreachʼs A Tasteful Affair event (eight-year major sponsor). Eric not only mentors his staff professionally — especially young designers whose talent he spots — but he fosters an environment in which a large number of staff donate time or artwork to causes they themselves champion, from Foodstock to BicycleWORKS, PK Night to the St. Louis Arts Project.

Mary and Eric

TOKY sends its congratulations to longtime St. Louis-based designer Paul Bussman for his own 2011 Local Legend award, and we thank Kory Waschick for sharing these photos from the event.

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November 2011

Cranksgiving is THIS Sunday — Grab Your Bike!

Want to be a part of the largest food-collection bicycle ride in the country? Grab your bike and join us for Cranksgiving: THIS Sunday, November 6th, at 10 a.m. at Schlafly Bottleworks!

Now in its sixth year, Cranksgiving is hosted by BicycleWORKS, with proceeds going to our friends at Food Outreach. Riders can choose from a 5-, 10-, or 25-mile route, on which they’ll stop by several local grocery stores to pick up non-perishable food items to donate to the cause. Last year, more than 650 riders collected more than 6,000 food items, making it the largest Cranksgiving event in the country!

TOKY has long supported BicycleWORKS and their many fine projects. T-shirts for this year’s event are currently sold out, but you can still order yours online. You’ll be able to pick it up the week after the event at BWORKS. Once again, all proceeds from the sales go directly to Food Outreach.

For more information about Cranksgiving, visit bworks.org/bikeworks. We hope to see you there!

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November 2011

Katy Fischer “Kicks Ass” with Help-Portrait

St. Louis Help-Portrait Volunteers

One of TOKY’s Creative Directors, Katy Fischer (rocking the orange pants above), and TOKY friend and collaborator Hilary Skirboll (to the left of Katy) have received a meaningful and delightfully named Kick Ass Award for the year 2011. Billed as ”an annual celebration of kick ass individuals and organizations making positive contributions to our communities,” this award series started in Austin in 2004 and made its way to St. Louis via the late culture and literature magazine 52nd City. (TOKY’s happily familiar with the award, as Director of Business Development John Foster kicked ass last year.)

Katy and Hilary were honored for putting on a St. Louis iteration of Help-Portrait, a global program that provides a way for the less fortunate to have professional portraits taken of themselves and their families.

More than 40 local photographers, stylists, volunteers, and non-profit agencies have contributed to the effort these past two years, and Hilary and Katy take their respective hats off to them. Another TOKY Creative Director and resident photography genius, Geoff Story, shot portraits for the last two years (he’s three people to the left of Katy in the grey shirt). Photographer Mark Katzman, who has generously hosted the shoot at his studio, deserves a special note of thanks.

Help-Portrat 2011 is scheduled for Saturday, December 10. Interested in learning more? Drop Katy a line, and she’ll be back in touch. In the mean time, you can watch these brief and lovely recap videos from 2010 and 2009 to see how special the program really is:

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November 2011

Hooky Day with Frank Lloyd Wright

October at TOKY means Hooky Day: Each staff member is encouraged to get out of the office at some point during the month and do something fun and interesting — something new to you — and come back and tell the team about it. It took me only a few minutes to decide on spending a few hours at the Kraus House designed by Frank Lloyd Wright and located in Ebsworth Park, a tucked-away bit of land within a St. Louis suburb. If you live in STL, or find yourself here on a trip, I highly recommend a visit.

Here’s some background from the official website for the home:

Nestled in grassy fields on 10.5 acres in the Sugar Creek area of Kirkwood, Mo., the Frank Lloyd Wright House in Ebsworth Park is a unique and significant residence designed by Frank Lloyd Wright, widely recognized as the greatest American architect of the 20th century. This 1,900-square-foot residence built for Russell and Ruth Kraus was the architect’s first building in the St. Louis area, and is one of only five Wright designs in Missouri. It is an excellent example of Wright’s democratic vision, intended to provide middle-class Americans with beautiful architecture at an affordable cost.

The home is notable not only for its architectural integrity, but for retaining all of its original Wright-designed furnishings and fabrics. The home is listed on the National Register of Historic Places because of its significance in American architecture.

I went last week on a crisp fall morning, and while interior photographs aren’t allowed, I did manage to take a few shots of the exterior before the group headed in for the tour:

Looking toward the house from the backyard — though this rear of the house is where the ‘front’ door is


A bit closer to the home than the previous shot — the carport and entrance are to my right


Our volunteer tour guide, a local architect, stands in front of the home’s entrance, which, beyond being hidden away a bit, is also further shielded from view by that triangular column.

Standing beneath the carport

The plaque near the front door

The tour starts with a brief video, then lasts about an hour inside. A few fun facts from my notebook:

  • Russell and his wife, Ruth Goetz Kraus, wrote to Wright himself, asking if he might design them a home — nothing big, something modest would do. Wright wrote them back, succinctly and with good news: “You should have the nice little house. Condense your needs, comply with the enclosed sheet and we will make you a plan.”
  • Construction took 10 years, ending in 1955. Total cost was about $26,000, not including land. (Our guide said the average cost of a home at that time was about $22,000.)
  • The home’s grid is based on two equilateral parallelograms, which break down into hexagrams and triangles. The commitment to this grid, when you’re there onsite, is incredible.
  • The master bedroom’s bed is also in the shape of said parallelogram — it was custom built by a company that makes hospital beds. (The comforter was custom, too, though our tour guide said the sheets — folded in some crafty way — were traditionally sized.)
  • Wright and Kraus argued about AC. The former said he needed it for the St. Louis summers; the latter, not accustomed to our generous humidity, was not on board. Eventually, Kraus convinced FLW’s Taliesin Associates to design an air-conditioning system specifically for the home.

Lastly, let me share two video links, both of which will allow you to see the front of the home and a bit of the inside: a 2009 “Living St. Louis” profile of Kraus — himself a respected and productive commercial and fine artist — and an August 2011 “Sate of the Arts” segment on the the house itself. Hope they motivate you to make a visit in person.

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November 2011

New Grand Center Website is Live

We’re big fans and supporters of the Grand Center District of St. Louis. It has been great to see the resurgence in the area that is spreading all throughout Midtown. The neighborhood has undergone major transformation since TOKY last designed the site in 2005, and their online presence needed to do the same.

With the new website, GrandCenter.org is now the resource for all events, venues, and developments in the area. Grand Center is home to more than 30 arts organizations that demonstrate the depth and diversity of the city’s cultural life, and now that message is more clearly displayed right up front. Users are welcomed to the site with a randomly populating display of images that link to the most upcoming events. Grand Center site administrators update content in one place to save time managing the constantly changing calendar of events.

This site is a great case study for why sometimes it’s better (and more efficient) to use a custom content management solution to build a site. At no time in the discovery and information architecture part of the process were we forced to retrofit other templated solutions to the site. This means we could create the calendar exactly the way that worked best for Grand Center. In the end, Grand Center has a site that accommodates for multiple unique scheduling scenarios and is flexible for strategic growth in the years to come. Just like the neighborhood.

Check out GrandCenter.org

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June 2011

Lost City

Two St. Louis women around 1900 take a snooze in one of our city parks.

 

Some months ago, a friend of mine in Chicago gave me two large boxes of century old glass plate negatives for no other reason than she thought I would appreciate them. She told me that she had them for 25 years and “hadn’t yet done anything with them,” so she wanted me to have them. I was obviously very appreciative and thanked her for the treasure. She knew the images were of St. Louis, but also had the foresight to know that with each passing year deterioration of the emulsion was taking its toll.

Indeed, most of the glass plates have severe losses to the emulsion edges and other areas, but thankfully most of the important parts of the images are in fine shape. Some images show impressive detail, so sharp that even street signs can be read from a distance.

Not only was the gift incredibly generous, it was a significant trove of never before seen glimpses of our city by an anonymous photographer—most of the images from around 1895 to 1910. Standout images include several believed to be of Forest Park as they began clearing trees for the construction of the 1904 Louisiana Purchase Exposition, the international event we call the Saint Louis World’s Fair. In fact, many images show the construction of well-known city landmarks, including parts of the World’s Fair grand exposition halls. Neighborhood views, like an immensely rare shot of the actual construction of the Compton Hill Water Tower in 1899, a 179-foot French Romanesque structure that proudly stands today. Other images appear to be shot in and around nearby Tower Grove Park, of Washington University, and the Missouri Botanical Garden. Many shots were of busy city intersections and dozens of images of everyday life. It seems our anonymous photographer was intent on capturing a city undergoing a Renaissance of change, and construction scaffolding is visible in the majority of the 100+ images I received.

The fashions of the day, big hats and long skirts, give away that the time period was that of the early part of the Edwardian era (1901 – 1919), featuring parades and other outdoor activities, from foot races to picnicking, to just napping in the great outdoors.

While not all of the images are scanned and ready to share, here are some views of our city that haven’t seen the light of day for over a century.

All images © John Foster, and may not be reproduced in any manner without permission.

A father and his two little girls observe the massive clearing that was taking place for the upcoming World's Fair. This would have been about 1899. Washington University is to the right.

A woman takes in a view of Forest Park during early construction set-up for the World's Fair, c. 1898.

Looking a lot like the launchpad of the NASA Space Shuttle 100 years later, this image from 1899 may be the only existing photograph of the construction of the Compton Hill Water Tower off Grand Avenue.

The old City Art Museum on the corner of 19th Street and Locust.

From the steps of the old City Art Museum was this restaurant, which stands yet today as Jim Edmond's "15 Restaurant."

A rare view of our Missouri Botanical Garden c. 1900.

Two girls in long white dresses, who look as if they could be extra's in the film "Meet Me in St. Louis" run a footrace in a city park.

 

 

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December 2010

A New Website for Metro Transit – St. Louis

Redesigning the Metro Transit site was no simple task. Everyday hundreds of thousands of local riders refer and rely on this website as their primary source of information regarding transit routes, service changes and for up-to-the-minute information on major updates.

TOKY was assigned the task of not only improving the look of the site — incorporating much of the branding TOKY had developed for Metro on the successful Proposition A ballot initiative —  but also to re-conceive and simplify the online experience. Our research found that the old site was hard to navigate, hard to update, and left users frustrated.

We took a step back; we started by rigorously evaluating many other transit organizations in other cities, we listened to user feedback and concerns from Metro staff, we completely reorganized the content structure of the site and conducted analytic research to determine a logical path forward for the site’s growth. Once this was complete, we developed wireframes for key sections of the site and worked with Metro’s internal IT group to make sure our recommendations were able to be implemented.

A few must-haves for the new site: seamless tie-ins with Google Maps, smarter integration with Metro’s advanced Social Media efforts, easier to read and update bus routes and MetroLink station pages that don’t rely on PDFs, and much more.

After several months of consulting and meeting with Metro’s Internal IT development group, our designs have come to life. Metro IT did a fantastic job with the development of the site, and left no small details overlooked. Metro is truly committed to providing a great online experience and it showed throughout this process. We wish them great success as the site continues to evolve and grow with even more intuitive and smart features being added in the coming months.

For more information on the new design, check out Metro’s NextStop Blog.
or visit the new site at: MetroStLouis.org

Home Page for Metro St. Louis by TOKY

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April 2010

Getting On Board with Metro Transit

Recently, we launched a site for Metro Transit in St. Louis as part of the continuing “I’m On Board with Metro” campaign. As one small facet of this large branding campaign, we helped Metro tell the story of why Transit is so important for the region, despite whether you use it or not. The site shares the stories of seven Metro users to demonstrate that a vital public transit system is critical for the region’s economic well-being. For this site, we designed and directed the site and animation, as well as photographed all of the riders and locations. In addition, we produced the three videos featured on the site, one featured below.

Launch I’m On Board with Metro

YouTube Preview Image

And hey that looks like our own Becky Voboril in this video!

Special thanks to our friends at Driftlab for working with us on the development, as well as Hired Gun & 90 Degrees West for their expertise in filming and editing the videos.

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April 2010

Best of Show, 2 Judge’s Choice Awards, 9 Others at AIGA St. Louis Juried Design Show

TOKY had a great night at the 15th Annual American Institute of Graphic Arts (AIGA) Juried Design Show last night.

We took home Best of Show for the “Stranger Than Fiction” invitation we did for the St. Louis Public Library Foundation’s annual gala.

Each of the three judges also chose one personal favorite for a “Judge’s Choice” award; we took two out of the three awards given.

The view book we wrote and designed for John Burroughs School was honored by judge Petter Ringbom from New York City’s FLAT Studio, who wrote “The… catalog is an elegant and inviting piece that combines well-composed typography, beautiful photography and ample white space to great effect. The catalog strikes a nice balance between telling personal stories through imagery and more formal texts. My first comment when I saw the piece was ‘I wish I went to that high school’…  job well done.”

The 2009 “icon” posters we did for Opera Theatre of Saint Louis were judge Frank Chimero’s choice. He wrote “There’s this thing in design we don’t talk about very often. It’s called idea envy… That’s how I felt when I saw these posters. To the winner go the spoils. Great ideas, great execution, great fit, great posters. Congratulations.”

We also took home 9 other awards:
Metro | “I’m On Board With Metro” web site
Opera Theatre of Saint Louis | 2008 “The Ghosts of Versailles” subscriber poster
Opera Theatre of Saint Louis | Spring Gala “Feather” invitation
The Pulitzer Foundation for the Arts | “Old Masters: Prisoners at the Pulitzer”
The Pulitzer Foundation for the Arts | “Urban Alchemy” web site
The Pulitzer Foundation for the Arts | “Urban Alchemy” guerilla promotion
The Chase Park Plaza | Business Papers Suite
Thinking Cap | Business Papers Suite
St. Louis Public Library Foundation | Capital Campaign Collateral

Last but not least, our own Katy Fischer won the “More With Less” award for her wedding invitation, putting TOKY’s team four-outta-five for the top awards.

Congratulations to all of the TOKY team, our awesome clients and vendors!

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February 2010

Photographing the Pecha Kucha Night St. Louis Benefit for Haiti

Pecha Kucha Night once again made an appearance in St. Louis last Saturday, February 20th. This time the night was a bit unique, because the theme of the night was to highlight “creativity in light of tragedy” while also showcasing some of the lesser-known creative charitable organizations in the region. The evening was part of a greater global Pecha-Kucha night where over 50 cities participated. All proceeds from the evening went to Architecture for Humanity’s rebuilding efforts in Haiti.

It’s great to see a night where so many people can share ideas and inspire others. There’s a lot of great talent, good ideas, and people doing interesting things in this town to have these events more often than not, and we’re looking forward to the next PK night later this spring.

TOKY Associate Creative Director and Photographer Geoff Story volunteered his time and talent that night to capture the event, below are some highlights from the night. More can be found at Flickr.com

Donate to the PechaKucha for Haiti Fund from the PKSTL.com site. All proceeds go directly to Architecture for Humanity 501(c) and will be used solely to build buildings. Design work has already been paid for by donations.

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