The neighborhood where the office is, Midtown Alley, has seen some great press in the last few years. The latest is the linked article below about recent developments, including a quote from Eric:
“It was a no-man’s land,” says Eric Thoelke, president of TOKY Branding and Design, which moved to a renovated warehouse on Olive Street in 2002. “Now it’s kind of like an urban Webster Groves. … It’s a place where everybody knows everyone else.”
Be on the lookout for more information on Midtown Alley Street Fest, which will be taking place in the neighborhood this fall! Here’s the logo we designed for the neighborhood:
TOKY has nine logos in Quayside Publishing’s book “Really Good Logos Explained“, each with nice write-ups about each logo from judges Margo Chase, Rian Hughes, Ron Miriello and Alex White.
Of the 9 logos included, a logo we did for the Pulitzer Foundation’s WATER exhibit was given a Judge’s Choice Award.
“The swirl of ink used here to connote water has the grace of a sume-i character and is integrated beautifully with the industrial sans-serif caps—Din is one of my favorites. The designer resisted the urge to clean things up and left random splatters and blobs that enhance the feeling of artistic authenticity.”
Judge Margo Chase
Pictured clockwise from upper-left: Elizabeth Fox Handbags, Butler’s Pantry, Thinking Cap, Compton Gate, Appistry, Pointe 400 Apartments, Innovate St. Louis, Kaufman Broadcast.
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