September 2009
TOKY-designed HOKlife.com, HOK’s public blog, continues to receive great press!
From the article in the St. Louis Business Journal:
Life at HOK (hoklife.com) was launched last October — with no promotional advertising — to show the world the people behind the scenes at the design powerhouse, which had $752 million in 2008 revenue. Since then the slick medley of design and pop culture has won awards and become a frequent destination, not only for HOK’s 2,000-plus employees, but for potential hires, clients and competitors, said HOK communications specialist Jeannette Thompson.
“It has just been a great addition to our toolkit of ways we communicate both internally and externally,” Thompson said. “It’s really interesting how people are craving this kind of information.”
For more information on this project, please visit the following older related posts:
HOK Life featured in Architect Magazine
HOK Life on the A-List
HOK Life Video
July 2009
We recently completed the video above for HOK. The video is highlighted at hoklife.com, will be shared around through various sites and will mainly be used for recruiting efforts. Much of the video used in this clip was a result of the blogger event we helped put together late last year, click here for more information. Coming up next will be a series of smaller clips!
June 2009
The Blog we designed and built for HOK (hoklife.com) continues to be a great success for them, they’ve done a stellar job post-launch of keeping it active and interesting. It’s a great recruiting tool, new site visits are on the rise each week and the press regarding the blog has been great.
Adding to the list of accolades comes recent inclusion in St. Louis Magazine’s A-List, for Best Company Blog.
Congratulations to HOK!
Click here for more information on HOKlife.com
April 2009
In addition to designing HOK’s new brand, business papers and various web sites, TOKY recently worked with HOK to design, develop and launch their presence on various social networking tools. Most successfully and significantly was HOK’s effort in making the blog at HOKlife.com work.
More than just an entertaining peek inside an architecture firm’s offices, Life at Hok is a small revolution in corporate communication.
“The blog Life at HOK is important not so much for what it offers—tales from the HOK cubicle as well as snark-free design-related postings, travelogue, commentary, videos, and ephemera—as for what it represents: a blue-chip firm, the kind of outfit one would expect to tightly control all external communication, allowing more than two dozen of its younger staff to express themselves on company time. (Most of the contributors, located around the globe, are under 35.)”
by Braulio Agnese, Architecture Magazine
Read the full article at ArchitectMagazine.com
Visit HOKlife.com
As a kick-off event for the blog launch, all of the contributors were brought to St. Louis, given flip video cameras, and sent out in groups around town to interview each other and gather footage for some upcoming video spots. Here’s a small collection of some of the highlights from the day:
March 2009
UPDATE:
The local Addy Awards have come and gone, and TOKY walked away with 4 Gold Awards that move on to the Regional Awards. Winner’s this year were The Light Project Web site and the Dan Flavin: Constructed Light Web site for the Pulitzer Foundation for the Arts, The St. Louis Library Foundation Holiday Card (pictured below) and the ‘Tales of Hoffmann poster for the Opera Theatre of Saint Louis.
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It’s “The Year of the Arts” for TOKY at the Addys. We won 10 Addys this year, all in our Arts and Architecture markets. Winners include:
Pulitzer: “Dan Flavin – Constructed Light” Web site, Pulitzer: “The Light Project” Exhibition Website, Pulitzer: “Dan Flavin Constructed Light” Brochure, Pulitzer: “The Light Project” Exhibition Brochure, Opera Theatre: “Tales of Hoffmann” Season Poster, St. Louis Public Library Foundation: Holiday Cards, Laumeier Sculpture Park: “An Evening with John Waters” Save the Date Mailer, Art the Vote: Logo, Web & Ad Campaign, HOK: “Life at HOK” Website, HOK: E-Newsletter
January 2009
HOK.com received a 50 out of 50 – a perfect score – in the SMPS National Marketing Communications Awards, taking first place in the Web site category.
The National Marketing Communications Awards recognize the individuals and teams who create outstanding communication vehicles for architectural, engineering, design, and construction firms. It is the only award that highlights the critical role and immense value marketing professionals bring to the design and building industry.
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