July 2010
All this week we’re taking a look at the art direction and design TOKY did for St. Louis’ new FEAST Magazine. Our “Tablescapes” concept was a fantastical cityscape made of crockery, populated with miniature people to make it appear larger than life — and tongue in cheek.
After Feast staff shopped for 60+ products from six stores (OK, seven including the mini people), we got the shot list down to 41 unique shots. Photographer Ashley Gieseking then shot over 500 images to get the final 30 raw files needed. All of the photography was done in TOKY’s in-house photo studio, all in one loooong day. After the initial retouching and image clipping, we spent the next two days stitching it together in a massive retouching marathon, and we had three shots for the spreads above. Whew! Thank goodness it didn’t get changed after we turned it over to the editors.
Special shout outs to Ashley for her dedication and patience!
April 2010
Recently, we launched a site for Metro Transit in St. Louis as part of the continuing “I’m On Board with Metro” campaign. As one small facet of this large branding campaign, we helped Metro tell the story of why Transit is so important for the region, despite whether you use it or not. The site shares the stories of seven Metro users to demonstrate that a vital public transit system is critical for the region’s economic well-being. For this site, we designed and directed the site and animation, as well as photographed all of the riders and locations. In addition, we produced the three videos featured on the site, one featured below.
Launch I’m On Board with Metro
And hey that looks like our own Becky Voboril in this video!
Special thanks to our friends at Driftlab for working with us on the development, as well as Hired Gun & 90 Degrees West for their expertise in filming and editing the videos.
February 2010
Pecha Kucha Night once again made an appearance in St. Louis last Saturday, February 20th. This time the night was a bit unique, because the theme of the night was to highlight “creativity in light of tragedy” while also showcasing some of the lesser-known creative charitable organizations in the region. The evening was part of a greater global Pecha-Kucha night where over 50 cities participated. All proceeds from the evening went to Architecture for Humanity’s rebuilding efforts in Haiti.
It’s great to see a night where so many people can share ideas and inspire others. There’s a lot of great talent, good ideas, and people doing interesting things in this town to have these events more often than not, and we’re looking forward to the next PK night later this spring.
TOKY Associate Creative Director and Photographer Geoff Story volunteered his time and talent that night to capture the event, below are some highlights from the night. More can be found at Flickr.com
Donate to the PechaKucha for Haiti Fund from the PKSTL.com site. All proceeds go directly to Architecture for Humanity 501(c) and will be used solely to build buildings. Design work has already been paid for by donations.
January 2010
TOKY work has been nominated for 16 Addys in this year’s Ad Club of St. Louis “best of” review.
For us, the cool part is that we were nominated in so many different categories, for doing so many different kinds of things: web sites, print brochures, brand identity, photography, high-end invitations and holiday cards, posters and video storytelling.
Here’s a list of our nominations:
See you February 18th at the awards ceremony!
January 2010
TOKY’s Associate Creative Director and photographer Geoff Story got the last word in the January 2010 St. Louis Magazine. Geoff’s collection of antique glass slides turned up a mysterious and silent little beauty, which the magazine ran on its “Flashback” page. 
November 2009
Client: Goldfarb School of Nursing
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‘Photo Friday’ is a weekly showcase of the photography work by TOKY Branding + Design’s Associate Creative Director, Geoff Story.
October 2009
Client: Katy Fischer! (Sr. Print Designer at TOKY). Congratulations Katy!
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‘Photo Friday’ is a weekly showcase of the photography work by TOKY Branding + Design’s Associate Creative Director, Geoff Story.
October 2009
Client: Chaminade
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‘Photo Friday’ is a weekly showcase of the photography work by TOKY Branding + Design’s Associate Creative Director, Geoff Story.
September 2009
Geoff Story, one of TOKY’s Associate Creative Directors and the one whose photos have been posted every Friday on this blog, is part of a small group show called F3 at Mad Art Gallery. F3 is a photography exhibit which opens on Friday, October 2, 2009, with a free opening reception from 7:00 p.m. until 11:00 p.m. The exhibit continues through October 27, 2009.
Click here for more information.
We hope to see you there!
September 2009
Client: Chaminade (scouting shot)
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‘Photo Friday’ is a weekly showcase of the photography work by TOKY Branding + Design’s Associate Creative Director, Geoff Story.
September 2009
Client: Chase Private Residences
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‘Photo Friday’ is a weekly showcase of the photography work by TOKY Branding + Design’s Associate Creative Director, Geoff Story.
September 2009
Client: United Way
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‘Photo Friday’ is a weekly showcase of the photography work by TOKY Branding + Design’s Associate Creative Director, Geoff Story.
August 2009
Client: Sonnenschein Nath & Rosenthal
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‘Photo Friday’ is a weekly showcase of the photography work by TOKY Branding + Design’s Associate Creative Director, Geoff Story.
