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	<title>TOKY Branding + Design &#124; News &#187; Interactive</title>
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	<link>http://news.toky.com</link>
	<description>News, Projects and Studio Happenings from a St. Louis Branding + Design Firm</description>
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		<title>A Tweet from Tyler Green</title>
		<link>http://news.toky.com/2012/02/03/a-tweet-from-tyler-green/</link>
		<comments>http://news.toky.com/2012/02/03/a-tweet-from-tyler-green/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 20:53:51 +0000</pubDate>
		<dc:creator>Stephen Schenkenberg</dc:creator>
				<category><![CDATA[Arts and Culture Branding]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Museum Branding]]></category>
		<category><![CDATA[St. Louis]]></category>
		<category><![CDATA[exhibition website]]></category>
		<category><![CDATA[pulitzer foundation for the arts]]></category>
		<category><![CDATA[tyler green]]></category>

		<guid isPermaLink="false">http://news.toky.com/?p=4289</guid>
		<description><![CDATA[As the firm behind every one of the Pulitzer Foundation for the Arts&#8216; exhibition catalogues to date, we were pleased by this tweet from well-known visual arts journalist and critic Tyler Green. The Pulitzer has been a wonderful partner. Thanks, Tyler!]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-medium wp-image-4288" title="tyler-tweet.png" src="http://news.toky.com/wp-content/uploads/2012/02/tyler-tweet-550x319.png" alt="" width="550" height="319" /></p>
<p>As the firm behind every one of the <a href="http://www.pulitzerarts.org">Pulitzer Foundation for the Arts</a>&#8216; exhibition catalogues to date, we were pleased by <a href="https://twitter.com/#!/TylerGreenDC/status/165463329240907776">this tweet</a> from well-known visual arts journalist and critic <a href="http://blogs.artinfo.com/modernartnotes/">Tyler Green</a>. The Pulitzer has been a wonderful partner. Thanks, Tyler!</p>
<p><script src="//platform.twitter.com/widgets.js"></script></p>
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		<title>&#8220;Staging Reflections of the Buddha&#8221; Site Launch</title>
		<link>http://news.toky.com/2012/02/03/staging-reflections-of-the-buddha-site-launch/</link>
		<comments>http://news.toky.com/2012/02/03/staging-reflections-of-the-buddha-site-launch/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 15:02:34 +0000</pubDate>
		<dc:creator>Stephen Schenkenberg</dc:creator>
				<category><![CDATA[Arts and Culture Branding]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Museum Branding]]></category>
		<category><![CDATA[prison performing arts]]></category>
		<category><![CDATA[staging reflections of the buddha]]></category>

		<guid isPermaLink="false">http://news.toky.com/?p=4240</guid>
		<description><![CDATA[In January, TOKY launched the web catalogue for Reflections of the Buddha, the current exhibition at the Pulitzer Foundation for the Arts. Yesterday, we launched a companion site for &#8220;Staging Reflections of the Buddha,&#8221; an innovative project that &#8220;unites theater, visual arts, and social work to build connections between the art and all audiences while [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://news.toky.com/wp-content/uploads/2012/02/toky-stagingbuddha-11.png" rel="lightbox[4240]"><img class="alignnone size-medium wp-image-4245" title="toky-stagingbuddha-1" src="http://news.toky.com/wp-content/uploads/2012/02/toky-stagingbuddha-11-550x320.png" alt="" width="550" height="320" /></a></p>
<p><a href="http://news.toky.com/wp-content/uploads/2012/02/toky-stagingbuddha-11.png" rel="lightbox[4240]"></a>In January, TOKY <a href="http://news.toky.com/2012/01/18/new-work-reflections-of-the-buddha-web-catalogue-for-the-pulitzer-foundation-for-the-arts/">launched</a> the web catalogue for <em><a href="http://buddha.pulitzerarts.org/">Reflections of the Buddha</a></em>, the current exhibition at the Pulitzer Foundation for the Arts. Yesterday, we launched a companion site for &#8220;<a href="http://stagingbuddha.pulitzerarts.org/">Staging Reflections of the Buddha</a>,&#8221; an innovative project that &#8220;unites theater, visual arts, and social work to build connections between the art and all audiences while transforming lives and fostering connections between communities.&#8221; It&#8217;s a highly original program — built on a partnership between the Pulitzer, Prison Performing Arts, St. Patrick Center, and Employment Connection — with free events and performances happening through March. TOKY built the site using WordPress, helping the Pulitzer offer an integrated event calendar that offers, for the first time, seamless ticket reservations through Eventbrite.</p>
<p><a href="http://news.toky.com/wp-content/uploads/2012/02/toky-stagingbudday-21.png" rel="lightbox[4240]"><img class="alignnone size-medium wp-image-4246" title="toky-stagingbudday-2" src="http://news.toky.com/wp-content/uploads/2012/02/toky-stagingbudday-21-550x314.png" alt="" width="550" height="314" /></a></p>
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		<item>
		<title>TOKY Nominated for 11 ADDY Awards!</title>
		<link>http://news.toky.com/2012/01/31/toky-nominated-for-11-addy-awards/</link>
		<comments>http://news.toky.com/2012/01/31/toky-nominated-for-11-addy-awards/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 19:00:49 +0000</pubDate>
		<dc:creator>Stephen Schenkenberg</dc:creator>
				<category><![CDATA[Arts and Culture Branding]]></category>
		<category><![CDATA[Awards + Press]]></category>
		<category><![CDATA[Branding + Design]]></category>
		<category><![CDATA[Brochures and Catalogues]]></category>
		<category><![CDATA[Community Branding]]></category>
		<category><![CDATA[Design Legends of St. Louis]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Museum Branding]]></category>
		<category><![CDATA[Packaging]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[Premium Products Branding]]></category>
		<category><![CDATA[St. Louis]]></category>
		<category><![CDATA[addy awards]]></category>

		<guid isPermaLink="false">http://news.toky.com/?p=4198</guid>
		<description><![CDATA[TOKY HQ is running high on high-fives, having just learned that we&#8217;re up for 11 ADDY awards in this year&#8217;s St. Louis competition. We&#8217;re particularly pleased with how well the range of work represents our firm&#8217;s concentrations, from arts and culture (Laumeier Sculpture Park, CAM, the Pulitzer Foundation for the Arts, Opera Theatre of Saint Louis) [...]]]></description>
			<content:encoded><![CDATA[<p>TOKY HQ is running high on high-fives, having just learned that we&#8217;re up for <a href="http://www.aaf.org/default.asp?id=27">11 ADDY awards</a> in this year&#8217;s St. Louis competition. We&#8217;re particularly pleased with how well the range of work represents our firm&#8217;s concentrations, from arts and culture (Laumeier Sculpture Park, CAM, the Pulitzer Foundation for the Arts, Opera Theatre of Saint Louis) to premium products (Panera Bread) to &#8221;world changers,&#8221; as we call them (St. Louis Public Library Foundation, Food Outreach). Congrats to the entire TOKY team, and to the clients we worked with on the projects!</p>
<p>Here&#8217;s a look at the TOKY work that&#8217;s being recognized this year:</p>
<p><a href="http://news.toky.com/wp-content/uploads/2011/11/TOKY_Library-Gala_2-550x634.jpg" rel="lightbox[4198]"><img class="alignnone" title="Texts in the City Invitation" src="http://news.toky.com/wp-content/uploads/2011/11/TOKY_Library-Gala_2-550x634.jpg" alt="" width="550" height="634" /></a></p>
<p><strong>1. &#8220;Texts in the City&#8221; Invitation</strong>, <a href="http://slplfoundation.org/">St. Louis Public Library Foundation</a> (<a href="http://news.toky.com/2011/11/06/central-librarys-texts-in-the-city-gala-invitation/">related blog post</a>)</p>
<p style="text-align: center;">•</p>
<p><a href="http://news.toky.com/wp-content/uploads/2012/01/toky-cam-fundmailer.jpg" rel="lightbox[4198]"><img class="alignnone size-medium wp-image-4215" title="toky-cam-fundmailer" src="http://news.toky.com/wp-content/uploads/2012/01/toky-cam-fundmailer-550x438.jpg" alt="" width="550" height="438" /></a></p>
<p><strong>2. Contemporary Fund Mailer</strong>, <a href="http://www.camstl.org/">Contemporary Art Museum St. Louis</a></p>
<p style="text-align: center;">•</p>
<p><a href="http://news.toky.com/wp-content/uploads/2011/12/toky-panera-holiday-7-550x403.jpg" rel="lightbox[4198]"><img class="alignnone" title="Share the Season" src="http://news.toky.com/wp-content/uploads/2011/12/toky-panera-holiday-7-550x403.jpg" alt="" width="550" height="403" /></a></p>
<p><strong>3. &#8220;Share the Season&#8221; Packaging</strong>, <a href="http://www.panerabread.com/">Panera Bread</a> (<a href="http://news.toky.com/2011/12/16/new-work-share-the-season-at-panera/">related blog post</a>)</p>
<p style="text-align: center;">•</p>
<p><a href="http://news.toky.com/wp-content/uploads/2011/05/TOKY_Stylus-Catalogue_LR-550x534.jpg" rel="lightbox[4198]"><img class="alignnone" title="Stylus" src="http://news.toky.com/wp-content/uploads/2011/05/TOKY_Stylus-Catalogue_LR-550x534.jpg" alt="" width="550" height="534" /></a></p>
<p><strong>4. <em><a href="http://annhamilton.pulitzerarts.org/">stylus</a></em> box/catalogue</strong>, <a href="http://www.pulitzerarts.org">The Pulitzer Foundation for the Arts</a></p>
<p style="text-align: center;">•</p>
<p><a href="http://news.toky.com/wp-content/uploads/2011/02/TOKY_Jessica-Stockholder_LR-550x550.jpg" rel="lightbox[4198]"><img class="alignnone" title="Laumeier Grab grassy" src="http://news.toky.com/wp-content/uploads/2011/02/TOKY_Jessica-Stockholder_LR-550x550.jpg" alt="" width="550" height="550" /></a></p>
<p><strong>5. <em><a href="http://www.laumeiersculpturepark.org/Stockholder">Grab grassy this moment your I’s</a> </em>catalogue</strong><em>, </em><a href="http://www.laumeiersculpturepark.org/">Laumeier Sculpture Park</a> (<a href="http://news.toky.com/2011/02/27/new-jessica-stockholder-catalogue-for-laumeier-sculpture-park/">related blog post</a>)</p>
<p style="text-align: center;">•</p>
<p><a href="http://news.toky.com/wp-content/uploads/2012/01/toky-otsl-2011-poster.jpg" rel="lightbox[4198]"><img class="alignnone size-medium wp-image-4207" title="toky-otsl-2011-poster" src="http://news.toky.com/wp-content/uploads/2012/01/toky-otsl-2011-poster-550x700.jpg" alt="" width="550" height="700" /></a></p>
<p><strong>6. 2011 Season Poster</strong>, <a href="http://www.opera-stl.org/">Opera Theatre of Saint Louis</a></p>
<p style="text-align: center;">•</p>
<p><a href="http://news.toky.com/wp-content/uploads/2012/01/toky-pfa-dreamscapes.png" rel="lightbox[4198]"><img class="alignnone size-medium wp-image-4205" title="toky-pfa-dreamscapes" src="http://news.toky.com/wp-content/uploads/2012/01/toky-pfa-dreamscapes-550x337.png" alt="" width="550" height="337" /></a></p>
<p><strong>7. <em><a href="http://dreamscapes.pulitzerarts.org/">Dreamscapes</a></em> website</strong>, <a href="http://www.pulitzerarts.org">The Pulitzer Foundation for the Arts</a></p>
<p style="text-align: center;">•</p>
<p><a href="http://news.toky.com/2012/01/31/toky-nominated-for-11-addy-awards/"><em>Click here to view the embedded video.</em></a></p>
<p><strong>8. &#8220;<a href="http://stldesignlegends.com/">Design Legends of St. Louis</a>&#8220; Video Series</strong>, <a href="http://stlouis.aiga.org/">AIGA St. Louis</a> (one of five videos is shown above)</p>
<p style="text-align: center;">•</p>
<p><a href="https://fbcdn-sphotos-a.akamaihd.net/hphotos-ak-snc7/298571_10150450790432926_68622362925_10993463_731506400_n.jpg" rel="lightbox[4198]"><img class="alignnone" title="Panera Return to Summer" src="https://fbcdn-sphotos-a.akamaihd.net/hphotos-ak-snc7/298571_10150450790432926_68622362925_10993463_731506400_n.jpg" alt="" width="545" height="363" /></a></p>
<p><strong>9. &#8220;Return to Summer&#8221; In-Store</strong>, <a href="http://www.panerabread.com/">Panera Bread </a>(<a href="https://www.facebook.com/media/set/?set=a.10150450789792926.455126.68622362925">related gallery at Facebook</a>)</p>
<p style="text-align: center;">•</p>
<p><a href="http://news.toky.com/wp-content/uploads/2012/01/toky-panera-share-instore.jpg" rel="lightbox[4198]"><img class="alignnone size-full wp-image-4216" title="toky-panera-share-instore" src="http://news.toky.com/wp-content/uploads/2012/01/toky-panera-share-instore.jpg" alt="" width="400" height="625" /></a></p>
<p><strong>10. &#8220;Share the Season&#8221; In-Store</strong>, <a href="http://www.panerabread.com/">Panera Bread</a> (<a href="http://news.toky.com/2011/12/16/new-work-share-the-season-at-panera/">related blog post</a>)</p>
<p style="text-align: center;">•</p>
<p><a href="http://news.toky.com/wp-content/uploads/2012/01/toky-food-outreach-2011.jpg" rel="lightbox[4198]"><img class="alignnone size-medium wp-image-4219" title="toky-food-outreach-2011" src="http://news.toky.com/wp-content/uploads/2012/01/toky-food-outreach-2011-550x707.jpg" alt="" width="495" height="636" /></a></p>
<p><strong>11. &#8220;A Tasteful Affair&#8221; Invitation</strong>, <a href="http://www.foodoutreach.org/">Food Outreach</a></p>
<p style="text-align: center;">•</p>
<p>Our thanks to the ADDY judges who have recognized this work! We&#8217;re looking forward to celebrating St. Louis creativity with our colleagues at the <a href="http://www.adclubstlouis.org/events/1303/addy-awards">February ceremony</a>.</p>
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		<title>New Work: &#8220;Reflections of the Buddha&#8221; Web Catalogue for the Pulitzer Foundation for the Arts</title>
		<link>http://news.toky.com/2012/01/18/new-work-reflections-of-the-buddha-web-catalogue-for-the-pulitzer-foundation-for-the-arts/</link>
		<comments>http://news.toky.com/2012/01/18/new-work-reflections-of-the-buddha-web-catalogue-for-the-pulitzer-foundation-for-the-arts/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 00:05:19 +0000</pubDate>
		<dc:creator>Jay David</dc:creator>
				<category><![CDATA[Arts and Culture Branding]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Museum Branding]]></category>
		<category><![CDATA[St. Louis]]></category>
		<category><![CDATA[art museum]]></category>
		<category><![CDATA[exhibition catalogue]]></category>
		<category><![CDATA[pulitzer]]></category>
		<category><![CDATA[reflections of the buddha]]></category>
		<category><![CDATA[st. louis]]></category>

		<guid isPermaLink="false">http://news.toky.com/?p=4046</guid>
		<description><![CDATA[TOKY is proud to have designed and developed every one of the exhibition web catalogues for the Pulitzer Foundation for the Arts, from Ideal [Dis-]Placements to Stylus and everything in between. This week saw the launch of the full web catalogue for Reflections of the Buddha, its current exhibition of 22 artworks presented in harmony with [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://news.toky.com/wp-content/uploads/2012/01/toky-pfa-buddha-1.png" rel="lightbox[4046]"><img class="alignnone size-medium wp-image-4047" title="toky-pfa-buddha-1" src="http://news.toky.com/wp-content/uploads/2012/01/toky-pfa-buddha-1-550x337.png" alt="" width="550" height="337" /></a></p>
<p>TOKY is proud to have designed and developed every one of the exhibition web catalogues for the <a href="http://pulitzerarts.org/">Pulitzer Foundation for the Arts</a>, from <em><a href="http://oldmasters.pulitzerarts.org/">Ideal [Dis-]Placements</a></em> to <em><a href="http://annhamilton.pulitzerarts.org/">Stylus</a></em> and everything in between.</p>
<p>This week saw the launch of the full web catalogue for <em><a href="http://buddha.pulitzerarts.org/">Reflections of the Buddha</a></em>, its current exhibition of 22 artworks presented in harmony with the Pulitzer&#8217;s building, designed by Pritzker-winning architect <a href="http://www.pritzkerprize.com/laureates/1995/index.html">Tadao Andō</a>. Like all Pulitzer exhibitions, <em>Reflections of the Buddha </em>(the installation and the curatorial commentary) considers the relationship between the artworks and the architecture. The relationship may be even more pronounced in this exhibition, with organizing curator Francesca Herndon-Consagra exploring what happens when centuries-old Buddhist objects are installed in a contemporary building designed by someone who, while not a Buddhist, has been influenced by the Buddhist structures and philosophy of his native Japan.</p>
<p>Here&#8217;s a look at a few pages of the site:</p>
<p><a href="http://news.toky.com/wp-content/uploads/2012/01/toky-pfa-buddy-2.a.png" rel="lightbox[4046]"><img class="alignnone size-medium wp-image-4051" title="toky-pfa-buddy-2.a" src="http://news.toky.com/wp-content/uploads/2012/01/toky-pfa-buddy-2.a-550x378.png" alt="" width="550" height="378" /></a></p>
<p><em>Senior curator Francesca Herndon-Consagra&#8217;s <a href="http://buddha.pulitzerarts.org/introduction/video/">video introduction</a>, produced by TOKY</em></p>
<p><a href="http://news.toky.com/wp-content/uploads/2012/01/toky-pfa-buddha-2.png" rel="lightbox[4046]"><img class="alignnone size-medium wp-image-4049" title="toky-pfa-buddha-2" src="http://news.toky.com/wp-content/uploads/2012/01/toky-pfa-buddha-2-550x339.png" alt="" width="550" height="339" /></a></p>
<p><em>A mosaic of the <a href="http://buddha.pulitzerarts.org/exhibition/">exhibition&#8217;s artworks</a></em></p>
<p><em><a href="http://news.toky.com/wp-content/uploads/2012/01/toky-pfa-buddha-3.png" rel="lightbox[4046]"><img class="alignnone size-medium wp-image-4050" title="toky-pfa-buddha-3" src="http://news.toky.com/wp-content/uploads/2012/01/toky-pfa-buddha-3-550x338.png" alt="" width="550" height="338" /></a></em></p>
<p><em>New this catalogue: TOKY helped the PFA present audio — from Pulitzer staff and outside scholars — to accompany and more fully introduce specific artworks. Visitors to <a href="http://buddha.pulitzerarts.org/exhibition/la-linea-del-destino/#images">the above page</a>, for example, can click through various points of view of the artwork with the audio (at left) playing continuously.</em></p>
<p><a href="http://news.toky.com/wp-content/uploads/2012/01/toky-pfa-buddha-5.png" rel="lightbox[4046]"><img class="alignnone size-medium wp-image-4053" title="toky-pfa-buddha-5" src="http://news.toky.com/wp-content/uploads/2012/01/toky-pfa-buddha-5-550x339.png" alt="" width="550" height="339" /></a></p>
<p><em>Pulitzer staff have ongoing, easy access to <a href="http://buddha.pulitzerarts.org/blog/">the blog</a> for continual updates</em>.</p>
<p>The exhibition is on view until March 10. While we like the website, we certainly recommend you see the show yourself, if you can, during an upcoming Wednesday or Saturday.</p>
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		<title>New Work: NMS Winter Forum for Endowments &amp; Foundations Website</title>
		<link>http://news.toky.com/2012/01/17/new-work-nms-winter-forum-for-endowments-foundations-website/</link>
		<comments>http://news.toky.com/2012/01/17/new-work-nms-winter-forum-for-endowments-foundations-website/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 14:21:48 +0000</pubDate>
		<dc:creator>Annette Gleason</dc:creator>
				<category><![CDATA[Financial]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Drupal]]></category>
		<category><![CDATA[event]]></category>
		<category><![CDATA[investment]]></category>
		<category><![CDATA[nms management]]></category>
		<category><![CDATA[winter forum for endowments and foundations]]></category>

		<guid isPermaLink="false">http://news.toky.com/?p=3977</guid>
		<description><![CDATA[TOKY recently launched an event site for NMS Management, a premier investor-education company based out of New York. NMS puts on several forums each year, providing educational programming to its members, who are mostly senior investment professionals. The company&#8217;s upcoming Winter Forum for Endowments &#38; Foundations is a members-only event taking place in Scottsdale, Arizona, [...]]]></description>
			<content:encoded><![CDATA[<p><a href=http://news.toky.com/2012/01/17/new-work-nms-winter-forum-for-endowments-foundations-website/ ><img class="size-medium wp-image-3979 alignnone" title="NMS Homepage" src="http://news.toky.com/wp-content/uploads/2012/01/homepage-421x800.jpg" alt="" width="421" height="800" /></a></p>
<p style="text-align: left;">TOKY recently launched an event site for <a href="http://www.nmsmanagement.com/">NMS Management</a>, a premier investor-education company based out of New York. NMS puts on several forums each year, providing educational programming to its members, who are mostly senior investment professionals.</p>
<p style="text-align: left;">The company&#8217;s upcoming <a href="http://nmswinterforum.com/">Winter Forum for Endowments &amp; Foundations</a> is a members-only event taking place in Scottsdale, Arizona, at the end of this month. NMS wanted to highlight their impressive speaker list, share news and updates, list activities and hotel information, and outline the schedule for the forum.</p>
<p style="text-align: left;">As participants planned to attend the event, NMS wanted the site to be simple to navigate and the information easy to find. Huge photos of Arizona’s landscape set the tone on the homepage, while tabs provide hassle-free navigation.</p>
<p style="text-align: left;">We programmed <a href="http://nmswinterforum.com/">this site</a> in Drupal, an open-source content management system. As you&#8217;ll see if you click through, the site is password-protected — but we&#8217;ll provide you with a sneak-peek below:</p>
<p style="text-align: left;"><a href="http://news.toky.com/wp-content/uploads/2012/01/speakers1.jpg" rel="lightbox[3977]"><img class="alignnone size-medium wp-image-4002" title="Speaker Faculty " src="http://news.toky.com/wp-content/uploads/2012/01/speakers1-550x617.jpg" alt="" width="550" height="617" /></a></p>
<p><em>The interactive image grid rearranges itself to fit the width of the user&#8217;s browser.</em></p>
<div>
<dl id="attachment_4002"></dl>
</div>
<p><a href="http://news.toky.com/wp-content/uploads/2012/01/schedule-shorter.jpg" rel="lightbox[3977]"><img class="alignnone size-medium wp-image-4006" title="Schedule and Program Agenda" src="http://news.toky.com/wp-content/uploads/2012/01/schedule-shorter-550x418.jpg" alt="" width="550" height="418" /></a></p>
<p><em>Using Drupal, NMS can easily update the schedule and provide the latest information to attendees.</em></p>
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		<title>Miss the Latest TOKY E-Newsletter?</title>
		<link>http://news.toky.com/2011/11/29/miss-the-latest-toky-e-newsletter/</link>
		<comments>http://news.toky.com/2011/11/29/miss-the-latest-toky-e-newsletter/#comments</comments>
		<pubDate>Tue, 29 Nov 2011 21:26:01 +0000</pubDate>
		<dc:creator>Stephen Schenkenberg</dc:creator>
				<category><![CDATA[Apps]]></category>
		<category><![CDATA[Arts and Culture Branding]]></category>
		<category><![CDATA[Branding + Design]]></category>
		<category><![CDATA[Brochures and Catalogues]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Packaging]]></category>
		<category><![CDATA[Premium Products Branding]]></category>
		<category><![CDATA[e-newsletter]]></category>
		<category><![CDATA[toky]]></category>
		<category><![CDATA[TOKY Branding + Design]]></category>

		<guid isPermaLink="false">http://news.toky.com/?p=3560</guid>
		<description><![CDATA[The above shows just one of 10 stories published in last week&#8217;s e-newsletter. Read them all here. Want to receive the next one the day it&#8217;s published? Join the list today.]]></description>
			<content:encoded><![CDATA[<p><a href=http://news.toky.com/2011/11/29/miss-the-latest-toky-e-newsletter/ ><img class="alignnone size-medium wp-image-3561" title="toky-newsletter-11.22.11" src="http://news.toky.com/wp-content/uploads/2011/11/toky-newsletter-11.22.11-550x716.png" alt="" width="550" height="716" /></a></p>
<p>The above shows just one of 10 stories published in last week&#8217;s e-newsletter. <a href="http://www.tokymail.com/t/ViewEmail/r/ED6C40BC41BF0617/505F20EB6FAE09606A4D3D471B02C3D7">Read them all here</a>. Want to receive the next one the day it&#8217;s published? <a href="https://www.facebook.com/tokydesign?sk=app_161293083930879">Join the list today</a>.</p>
]]></content:encoded>
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		<title>The CAM iPhone App Has Arrived!</title>
		<link>http://news.toky.com/2011/11/07/the-cam-iphone-app-has-arrived/</link>
		<comments>http://news.toky.com/2011/11/07/the-cam-iphone-app-has-arrived/#comments</comments>
		<pubDate>Mon, 07 Nov 2011 19:52:05 +0000</pubDate>
		<dc:creator>Jay David</dc:creator>
				<category><![CDATA[Apps]]></category>
		<category><![CDATA[Development]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Museum Branding]]></category>
		<category><![CDATA[app]]></category>
		<category><![CDATA[contemporary]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[museum]]></category>

		<guid isPermaLink="false">http://news.toky.com/?p=3366</guid>
		<description><![CDATA[Our work over the past year rebranding the Contemporary Art Museum St. Louis has seen the launch of a new identity, new messaging and signage, completely revamped print collateral and an overhaul of the website including a custom content management system. Now, we&#8217;re pleased to announce the latest extension of the brand — the CAM [...]]]></description>
			<content:encoded><![CDATA[<p>Our work over the past year rebranding the Contemporary Art Museum St. Louis has seen the launch of a new identity, new messaging and signage, completely revamped print collateral and an overhaul of the website including a custom content management system. Now, we&#8217;re pleased to announce the latest extension of the brand — the <a href="http://itunes.apple.com/us/app/cam-st.-louis/id477147137?ls=1&amp;mt=8">CAM St. Louis iPhone App</a>.</p>
<p><a href="http://news.toky.com/wp-content/uploads/2011/11/CamAPP-inphone.jpg" rel="lightbox[3366]"><img class="alignnone size-full wp-image-3367" title="CAM iPhone App" src="http://news.toky.com/wp-content/uploads/2011/11/CamAPP-inphone.jpg" alt="" width="550" height="935" /></a></p>
<p>The CAM  App will provide users  with a unique experience each time they launch  the app. If launched  within the museum, the interface is designed to act  as an accessible  tool that will help visitors navigate the aesthetic  and conceptual  landscape of contemporary art. With this app, users will  be able to  embark on a self-guided digital tour of CAM’s exhibitions  currently on  view. With each visit, the user is able to move around the  space, watch  a video tour with architect Brad Cloepfil, listen to the  Director  speak about the history of the museum, and explore the mission  and  nature of CAM as a non-collecting institution with Chief Curator   Dominic Molon. Continuing the self-guided tour, users will listen as CAM   curators introduce them to the work on view. As they explore the   artworks, they will actually be able to see and hear the artist(s) talk   about specific pieces featured in the show.</p>
<p>Users  using the CAM  App outside of the museum will be informed as to about  how many miles  they have to travel before reaching the museum doors. If a  user is over 100  miles away, the app functions as an engaging  well-designed mobile  interface for online museum visitors that  represents and enhances the  museum’s brand locally, nationally, and  internationally. Users are  introduced to the CAM mission and programming  via several avenues  including: access to a shared blog with the  Pulitzer Foundation for the  Arts, the ability to connect with CAM’s  social media platforms, and  access to the CAM Channel, which contains a  wealth of educational and  interpretative content focusing on the current  exhibition. Users can also watch artist  interviews, listen to discussions with  curators and educators, or view  performances and public programs that  occur in the museum’s  Performance Space. Those within a local (100 mile)  radius will also see  an entire calendar including scrolling featured  events and programs  hosted by the museum year round.</p>
<p><a href="http://itunes.apple.com/us/app/cam-st.-louis/id477147137?ls=1&amp;mt=8"><img class="alignnone size-medium wp-image-3370" title="IMG_1572" src="http://news.toky.com/wp-content/uploads/2011/11/IMG_1572-550x366.jpg" alt="" width="550" height="366" /></a></p>
<p>The CAM App is tied in with the website&#8217;s custom content management system, allowing the site administrators to make most edits to the app as they edit the site. This eliminates duplicating efforts and keeps the app content synced with the website content.</p>
<p>Congratulations to CAM for their part in making this a reality. As one of the first museums to launch a fully customized App in St. Louis and joining a handful of leading museums nationally, CAM continues to be a leader in the museum and art fields.</p>
<p><a href="http://itunes.apple.com/us/app/cam-st.-louis/id477147137?ls=1&amp;mt=8">Download the CAM App here</a><br />
<a href="http://www.facebook.com/media/set/?set=a.10150450778317926.455125.68622362925&amp;type=3">View More of our work for CAM in a Facebook Gallery</a></p>
<p><em>Android version of the App to be launched towards the end of 2011.</em></p>
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		<title>New Grand Center Website is Live</title>
		<link>http://news.toky.com/2011/11/01/new-grand-center-website-is-live/</link>
		<comments>http://news.toky.com/2011/11/01/new-grand-center-website-is-live/#comments</comments>
		<pubDate>Tue, 01 Nov 2011 16:05:37 +0000</pubDate>
		<dc:creator>Jay David</dc:creator>
				<category><![CDATA[Arts and Culture Branding]]></category>
		<category><![CDATA[Development]]></category>
		<category><![CDATA[Eero]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[St. Louis]]></category>
		<category><![CDATA[arts district]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[grand center]]></category>
		<category><![CDATA[neighborhood]]></category>
		<category><![CDATA[st. louis]]></category>
		<category><![CDATA[website design]]></category>

		<guid isPermaLink="false">http://news.toky.com/?p=3123</guid>
		<description><![CDATA[We&#8217;re big fans and supporters of the Grand Center District of St. Louis. It has been great to see the resurgence in the area that is spreading all throughout Midtown. The neighborhood has undergone major transformation since TOKY last designed the site in 2005, and their online presence needed to do the same. With the [...]]]></description>
			<content:encoded><![CDATA[<p>We&#8217;re big fans and supporters of the Grand Center District of St. Louis. It has been great to see the resurgence in the area that is spreading all throughout Midtown. The neighborhood has undergone major transformation since TOKY last designed the site in 2005, and their online presence needed to do the same.</p>
<p>With the new website, <a href="http://grandcenter.org">GrandCenter.org </a>is now the resource for all events, venues, and developments in the area. Grand Center is home to more than 30 arts organizations that demonstrate the depth and diversity of the city’s cultural life, and now that message is more clearly displayed right up front. Users are welcomed to the site with a randomly populating display of images that link to the most upcoming events. Grand Center site administrators update content in one place to save time managing the constantly changing calendar of events.</p>
<p><img class="alignnone size-medium wp-image-3134" title="Grand Center | The Intersection of Art and Life Web Site" src="http://news.toky.com/wp-content/uploads/2011/11/Grand-Center-The-Intersection-of-Art-and-Life-Saint-Louis-Missouri-550x724.png" alt="" width="550" height="724" /></p>
<p>This site is a great case study for why sometimes it&#8217;s better (and more efficient) to use a custom content management solution to build a site. At no time in the discovery and information architecture part of the process were we forced to retrofit other templated solutions to the site. This means we could create the calendar exactly the way that worked best for Grand Center. In the end, Grand Center has a site that accommodates for multiple unique scheduling scenarios and is flexible for strategic growth in the years to come. Just like the neighborhood.</p>
<p>Check out <a href="http://grandcenter.org">GrandCenter.org</a></p>
<p><img class="alignnone size-medium wp-image-3138" src="http://news.toky.com/wp-content/uploads/2011/11/IMG_1605-550x369.jpg" alt="" width="550" height="369" /></p>
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		<title>James Farmer, From TOKY to &#8220;Today&#8221;</title>
		<link>http://news.toky.com/2011/10/25/james-farmer-from-toky-to-today/</link>
		<comments>http://news.toky.com/2011/10/25/james-farmer-from-toky-to-today/#comments</comments>
		<pubDate>Tue, 25 Oct 2011 21:32:19 +0000</pubDate>
		<dc:creator>Stephen Schenkenberg</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Premium Products Branding]]></category>

		<guid isPermaLink="false">http://news.toky.com/?p=3058</guid>
		<description><![CDATA[Visit msnbc.com for breaking news, world news, and news about the economy Southern gardening guru and TOKY client James Farmer — we relaunched his website early this year — appeared on the wildly popular &#8220;Today Show&#8221; this morning, talking with Al Roker about bringing the outdoors in for some decorative spice this fall. Congrats, James! And [...]]]></description>
			<content:encoded><![CDATA[<p><object id="msnbc9ffb2" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" width="420" height="245" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=10,0,0,0"><param name="movie" value="http://www.msnbc.msn.com/id/32545640" /><param name="FlashVars" value="launch=45031427^1390^200320&amp;width=420&amp;height=245" /><param name="allowScriptAccess" value="always" /><param name="allowFullScreen" value="true" /><param name="wmode" value="transparent" /><embed type="application/x-shockwave-flash" width="420" height="245" src="http://www.msnbc.msn.com/id/32545640" pluginspage="http://www.adobe.com/shockwave/download/download.cgi?P1_Prod_Version=ShockwaveFlash" wmode="transparent" allowfullscreen="true" allowscriptaccess="always" flashvars="launch=45031427^1390^200320&amp;width=420&amp;height=245" name="msnbc9ffb2"></embed></object></p>
<p style="font-size: 11px; font-family: Arial, Helvetica, sans-serif; color: #999; margin-top: 5px; background: transparent; text-align: center; width: 420px;">Visit msnbc.com for <a style="text-decoration: none !important; border-bottom: 1px dotted #999 !important; font-weight: normal !important; height: 13px; color: #5799db !important;" href="http://www.msnbc.msn.com">breaking news</a>, <a style="text-decoration: none !important; border-bottom: 1px dotted #999 !important; font-weight: normal !important; height: 13px; color: #5799db !important;" href="http://www.msnbc.msn.com/id/3032507">world news</a>, and <a style="text-decoration: none !important; border-bottom: 1px dotted #999 !important; font-weight: normal !important; height: 13px; color: #5799db !important;" href="http://www.msnbc.msn.com/id/3032072">news about the economy</a></p>
<p>Southern gardening guru and TOKY client James Farmer — we relaunched <a href="http://jamesfarmer.com/">his website</a> early this year — appeared on the wildly popular &#8220;Today Show&#8221; this morning, talking with Al Roker about bringing the outdoors in for some decorative spice this fall. Congrats, James! And best wishes for the <a href="http://jamesfarmer.com/book/">brand new book</a>.</p>
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		<title>New Work: World Chess Hall of Fame</title>
		<link>http://news.toky.com/2011/10/24/new-work-world-chess-hall-of-fame/</link>
		<comments>http://news.toky.com/2011/10/24/new-work-world-chess-hall-of-fame/#comments</comments>
		<pubDate>Mon, 24 Oct 2011 14:33:50 +0000</pubDate>
		<dc:creator>Stephen Schenkenberg</dc:creator>
				<category><![CDATA[Development]]></category>
		<category><![CDATA[Interactive]]></category>

		<guid isPermaLink="false">http://news.toky.com/?p=3012</guid>
		<description><![CDATA[In July, we were proud to announce that the World Chess Hall of Fame had come to TOKY to develop and build its website, in preparation for its fall 2011 opening in St. Louis&#8217; Central West End neighborhood. Our preliminary site, shown above, provided a count-down lead-up to the Hall of Fame&#8217;s official September kick-off. When [...]]]></description>
			<content:encoded><![CDATA[<p><img title="chess-pre.jpg" src="http://news.toky.com/wp-content/uploads/2011/10/chess-pre.jpg" border="0" alt="Chess pre" width="550" height="400" /></p>
<p>In July, we were proud <a href="http://news.toky.com/2011/07/22/saint-louis-welcomes-the-world-chess-hall-of-fame-this-fall/">to announce</a> that the <a href="http://worldchesshof.org/">World Chess Hall of Fame</a> had come to TOKY to develop and build its website, in preparation for its fall 2011 opening in St. Louis&#8217; Central West End neighborhood. Our preliminary site, shown above, provided a count-down lead-up to the Hall of Fame&#8217;s official September kick-off. When the institution opened its doors last month — across the street, conveniently and strategically, from the <a href="http://saintlouischessclub.org/">Chess Club &amp; Scholastic Center of Saint Louis</a> — the full site went live.</p>
<p><img title="chess-live-1.jpg" src="http://news.toky.com/wp-content/uploads/2011/10/chess-live-1.jpg" border="0" alt="Chess live 1" width="550" height="550" /></p>
<p><img title="chess-live-3.jpg" src="http://news.toky.com/wp-content/uploads/2011/10/chess-live-3.jpg" border="0" alt="Chess live 3" width="550" height="550" /></p>
<p><img title="chess-live-2.jpg" src="http://news.toky.com/wp-content/uploads/2011/10/chess-live-2.jpg" border="0" alt="Chess live 2" width="550" height="550" /></p>
<p>TOKY&#8217;s design is a clear nod to the chess-board grid, with a few related smaller touches here and there (with a quick click up top, users can &#8216;switch sides&#8217; &#8230; and color schemes.) We built the site to run on Eero™, TOKY&#8217;s own from-scratch CMS that provides a great deal of flexibility and future control for clients. A few highlights from the project:</p>
<ul>
<li>Robust calendar features (including tagging), which allow the Hall of Fame to easily promote their events</li>
<li>Dead-simple video and audio embedding</li>
<li>Tight social media integration, allowing users to share pages and RSVP for events on Facebook</li>
<li>Large images for highlighting the remarkable objects on view in the Hall of Fame&#8217;s rotating exhibitions</li>
<li>Smart exhibition archiving, a feature that will kick in as the Hall of Fame gets older</li>
</ul>
<p>TOKY has been proud to be part of St. Louis&#8217; ascension as a U.S. chess capital — with the thriving Chess Club &amp; Scholastic Center of Saint Louis hosting national events, two recent &#8220;Chess City of the Year&#8221; titles from the United States Chess Federation, and now the <a href="http://worldchesshof.org/">World Chess Hall of Fame</a>. It&#8217;s an exciting addition to our home city.</p>
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