March 2010
Calligraphic fonts bedevil me. So, when I saw this ad I thought it was an example of what I like to call a “can’t see the forest for the trees” font. But, no, it was a typo in a Wall Street Journal ad! I feel the company’s pain on many levels (we’ve concealed their name to protect the innocent) – as a copywriter, as an unofficial proofreader who lives in fear of a “can’t see the forest for the trees” typo, as a marketer who imagines how much revenue this ad was supposed to generate, and as someone of Italian descent. So, designers and writers: be careful out there!
October 2009
For the promotion of the upcoming opening of Urban Alchemy/Gordon Matta-Clark, TOKY helped the Pulitzer Foundation for the Arts implement a guerrilla marketing campaign, printing advertisements on scraps of debris (ceiling tiles, drywall, wood, wallpaper, etc.) and scattered them around St. Louis. Printing was done by the hands of our friends at the Pulitzer, which were printed at a local print shop, All Along Press.
The opening for the exhibition is this Friday, October 30th from 5-9pm. (more info/rsvp)
Rachel ( from the Pulitzer) holds up a sample.
Amy ( from the Pulitzer) testing out the screen.
The invite placed amongst the media.
June 2009
Every other month our staff meeting is pulled from the studio to take place in another setting. Sometimes it’s a baseball game, bar or a park… this time, it was Flamingo Bowl on Washington Avenue. Here are a few pics from the event, we’ll let you judge how productive this meeting was…
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May 2009
Once Geoff got over his fear of Elephant trunks sniffing him in random places, we ended up with a pretty successful photo scouting mission for an upcoming shoot. Bud’s a pretty smart and friendly guy, and played nice all for just a few carrots. Go pay him a visit next time you’re at Grant’s Farm in St. Louis!
