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January 2012

TOKY Nominated for 11 ADDY Awards!

TOKY HQ is running high on high-fives, having just learned that we’re up for 11 ADDY awards in this year’s St. Louis competition. We’re particularly pleased with how well the range of work represents our firm’s concentrations, from arts and culture (Laumeier Sculpture Park, CAM, the Pulitzer Foundation for the Arts, Opera Theatre of Saint Louis) to premium products (Panera Bread) to ”world changers,” as we call them (St. Louis Public Library Foundation, Food Outreach). Congrats to the entire TOKY team, and to the clients we worked with on the projects!

Here’s a look at the TOKY work that’s being recognized this year:

1. “Texts in the City” Invitation, St. Louis Public Library Foundation (related blog post)

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2. Contemporary Fund Mailer, Contemporary Art Museum St. Louis

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3. “Share the Season” Packaging, Panera Bread (related blog post)

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4. stylus box/catalogue, The Pulitzer Foundation for the Arts

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5. Grab grassy this moment your I’s catalogue, Laumeier Sculpture Park (related blog post)

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6. 2011 Season Poster, Opera Theatre of Saint Louis

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7. Dreamscapes website, The Pulitzer Foundation for the Arts

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8. “Design Legends of St. Louis“ Video Series, AIGA St. Louis (one of five videos is shown above)

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9. “Return to Summer” In-Store, Panera Bread (related gallery at Facebook)

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10. “Share the Season” In-Store, Panera Bread (related blog post)

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11. “A Tasteful Affair” Invitation, Food Outreach

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Our thanks to the ADDY judges who have recognized this work! We’re looking forward to celebrating St. Louis creativity with our colleagues at the February ceremony.

Stephen Schenkenberg

Posted by Stephen Schenkenberg
Arts and Culture Branding, Awards + Press, Branding + Design, Brochures and Catalogues, Community Branding, Design Legends of St. Louis, Featured, Interactive, Museum Branding, Packaging, Photography, Premium Products Branding, St. Louis

January 2012

Communication Arts Honors “Core of Discovery” Branding in New Typography Annual

In November, we were thrilled to announce that for the second year in a row, TOKY would be included in Communication Arts’ Typography Annual, the magazine’s juried review of the best typographic design around the world. There were 1,723 projects submitted, and just 150 winners.

This year’s judges — Richard Kegler, Erik Spiekermann, and Tiffany Wardle de Sousa — selected TOKY’s identity for Core of Discovery, which colorfully integrates downtown St. Louis’ historic attractions into a single brand system. TOKY, working with our strategic partners at The Standing Partnership, developed the concept, the name for the district, the brand strategy, media plan, all collateral, and advertising.

Communication Arts’ January/February Typography Annual has now hit TOKY HQ, so we’re pleased to share this look at a few of our favorite pages!

Stephen Schenkenberg

Posted by Stephen Schenkenberg
Awards + Press, Community Branding, Featured, Identity, St. Louis, Travel

December 2011

TOKY Holiday Party featuring a Paper Moon Photo Booth

Another Holiday party down at TOKY! This year we all packed into the private event bar space below FK Photo in Midtown Alley to celebrate another successful (and crazy) year. We had the traditional gift exchange, two wonderful unlimited beer taps from Bridge, and gigantic spreads of food from our friends and clients at The Smokehouse Market. Additionally, thanks to a recent acquisition by our own John Foster, we had a vintage Paper Moon Photo Booth set up for people to stumble through as the evening went on.

Check out a sample of some of the tamer photos on the evening. If you want to see the rest… well, you’ll need to be friends with Mr. Geoff Story on Facebook to see those.

Please enable Javascript and Flash to view this Flash video.

Jay David

Posted by Jay David
Featured, People

November 2011

The CAM iPhone App Has Arrived!

Our work over the past year rebranding the Contemporary Art Museum St. Louis has seen the launch of a new identity, new messaging and signage, completely revamped print collateral and an overhaul of the website including a custom content management system. Now, we’re pleased to announce the latest extension of the brand — the CAM St. Louis iPhone App.

The CAM App will provide users with a unique experience each time they launch the app. If launched within the museum, the interface is designed to act as an accessible tool that will help visitors navigate the aesthetic and conceptual landscape of contemporary art. With this app, users will be able to embark on a self-guided digital tour of CAM’s exhibitions currently on view. With each visit, the user is able to move around the space, watch a video tour with architect Brad Cloepfil, listen to the Director speak about the history of the museum, and explore the mission and nature of CAM as a non-collecting institution with Chief Curator Dominic Molon. Continuing the self-guided tour, users will listen as CAM curators introduce them to the work on view. As they explore the artworks, they will actually be able to see and hear the artist(s) talk about specific pieces featured in the show.

Users using the CAM App outside of the museum will be informed as to about how many miles they have to travel before reaching the museum doors. If a user is over 100 miles away, the app functions as an engaging well-designed mobile interface for online museum visitors that represents and enhances the museum’s brand locally, nationally, and internationally. Users are introduced to the CAM mission and programming via several avenues including: access to a shared blog with the Pulitzer Foundation for the Arts, the ability to connect with CAM’s social media platforms, and access to the CAM Channel, which contains a wealth of educational and interpretative content focusing on the current exhibition. Users can also watch artist interviews, listen to discussions with curators and educators, or view performances and public programs that occur in the museum’s Performance Space. Those within a local (100 mile) radius will also see an entire calendar including scrolling featured events and programs hosted by the museum year round.

The CAM App is tied in with the website’s custom content management system, allowing the site administrators to make most edits to the app as they edit the site. This eliminates duplicating efforts and keeps the app content synced with the website content.

Congratulations to CAM for their part in making this a reality. As one of the first museums to launch a fully customized App in St. Louis and joining a handful of leading museums nationally, CAM continues to be a leader in the museum and art fields.

Download the CAM App here
View More of our work for CAM in a Facebook Gallery

Android version of the App to be launched towards the end of 2011.

Jay David

Posted by Jay David
Apps, Development, Featured, Interactive, Museum Branding

November 2011

Central Library’s “Texts In The City” Gala Invitation

We’ve been very pleased at the enthusiastic reception for this year’s Gala invitation for the St. Louis Library Foundation. For the last two years we’ve created iconic invitations to this signature fundraising event (here and here), and we always try to top ourselves.

This year’s invitation was especially challenging, since the theme we were working with seemed to lead down the route of a simple “Sex In The City” parody. Instead, our designer Mary Rosamond came up with a wonderfully clever way to take real literary texts and weave them together into an evocative passage about a gala party under the stars in a faraway sparkling city. The passage is paired with illustrations handcrafted from bits of found book and advertising ephemera. Mary designed a custom accordion fold, “so that it would look like you were turning through the pages of the books quoted in the story, make you feel like you were entering into the story, with characters coming to life on the pages.”

It was a good solution – a format that fit the content well, was out of the ordinary, yet very cost effective to produce. The result is hauntingly beautiful, childlike, and quietly elegant all at the same time.

The “Texts and the City” Gala, to benefit the St. Louis Public Library Foundation and the renovation of our magnificent Central Library, takes place November 19 at St. Louis City Hall. Tickets are available here.

Eric Thoelke

Posted by Eric Thoelke
Arts and Culture Branding, Branding + Design, Causes, Featured, Museum Branding

November 2011

New Grand Center Website is Live

We’re big fans and supporters of the Grand Center District of St. Louis. It has been great to see the resurgence in the area that is spreading all throughout Midtown. The neighborhood has undergone major transformation since TOKY last designed the site in 2005, and their online presence needed to do the same.

With the new website, GrandCenter.org is now the resource for all events, venues, and developments in the area. Grand Center is home to more than 30 arts organizations that demonstrate the depth and diversity of the city’s cultural life, and now that message is more clearly displayed right up front. Users are welcomed to the site with a randomly populating display of images that link to the most upcoming events. Grand Center site administrators update content in one place to save time managing the constantly changing calendar of events.

This site is a great case study for why sometimes it’s better (and more efficient) to use a custom content management solution to build a site. At no time in the discovery and information architecture part of the process were we forced to retrofit other templated solutions to the site. This means we could create the calendar exactly the way that worked best for Grand Center. In the end, Grand Center has a site that accommodates for multiple unique scheduling scenarios and is flexible for strategic growth in the years to come. Just like the neighborhood.

Check out GrandCenter.org

Jay David

Posted by Jay David
Arts and Culture Branding, Development, Eero, Featured, Interactive, St. Louis

November 2011

“Core of Discovery” Branding Selected for Upcoming Communication Arts Typography Annual

For the second year in a row, TOKY will have work included in Communication Arts’ juried review of the world’s best typographic design. This year, the judges have selected our Core of Discovery branding, a new marketing concept that integrates all of downtown St. Louis’ historic attractions into an easy-to-understand consumer-facing brand system. TOKY, working with our strategic partners at The Standing Partnership, developed the concept, the name for the district, the brand strategy, media plan, all collateral and advertising. The project will be included in the January/February issue of Communication Arts magazine.

Eric Thoelke

Posted by Eric Thoelke
Arts and Culture Branding, Awards + Press, Branding + Design, Community Branding, Featured, Identity, Museum Branding, St. Louis, Travel

October 2011

Photoseed.com Honored as Site of the Week by Communication Arts

TOKY Senior Developer Tyler Craft and I happen to be collectors of historic photos and photogravure prints. (Tyler’s taken his collection to a much deeper place than myself.) When an opportunity arose to work on a project showcasing one of the largest private collections of early photography online, we jumped.

Enter David Spencer (“Spence”), a noted photographic historian, collector, and newspaper photojournalist who has been writing about and collecting early photography for many years. Spence was finally ready to bring his extensive photographic collection to the public, and through various connections came upon meeting Tyler and seeing TOKY’s previous work for collections such as photogravure.com.

After six-plus months of work on random weekends and evenings, we launched an important site and contribution to the photo world (built on Eero™, TOKY’s custom Content Management System). We hope that you will spend some time with PhotoSeed, and that you find beauty in its design and value in its scholarship. We look forward to seeing it grow as Spence continues to add thousands of works to the site throughout the coming years.

We’re also very honored to receive any recognition for work like this, and happy when such a labor of love gets the exposure it deserves.

Visit PhotoSeed.com
View the profile on Communication Arts

Jay David

Posted by Jay David
Eero, Featured, Identity, Interactive, People

September 2011

TOKY Develops National In-Store Materials for Panera Bread

This summer saw the launch of TOKY’s first project with Panera Bread, the nationally prominent bakery-cafe company. After winning the assignment last December, TOKY created a “Return to Summer” campaign, crafting a wide range of materials — in-store banners, bakery-cafe signage, greeting stands, catering materials, and merchandise signage — that were handsomely installed in all of Panera’s almost 1,500 bakery-cafes in 40 states across the country. (We know you probably saw this work as you stood in line debating what to order!)

TOKY led the campaign’s concept development, wrote original copy, art directed the photography and letterpress lettering, and executed all components. We found a terrific partner in Panera’s creative team, and enjoyed working with Boston-based photographer Francine Zaslow. This was a satisfying project with an especially wide reach.

While summer has slipped away, we’ve collected a few photographs of the campaign from select Panera cafes.
View the Facebook gallery for more!

Stephen Schenkenberg

Posted by Stephen Schenkenberg
Branding + Design, Featured

August 2011

Two in the Type Directors Club Annual

We admit it, we’re type geeks.

We love belonging to the Type Director’s Club, and pour over their annual “Best Of” catalogues arguing about new typefaces and posters. It’s a sickness.

So it’s a total geekfest to find out that we have two winners in this year’s TDC57 juried review of the best in typographic design. Our annual holiday cards for the St. Louis Public Library were selected, as was our logo for Mysterios de Mayo for the Contemporary Art Museum St. Louis. Our winners from last year’s TDC Show and from 2009 are in our archives. The printed catalogue should be out this autumn.

The opening of Typography 57 was in June at the Cooper Union Gallery in New York City. Sagmeister looks happy.

Eric Thoelke

Posted by Eric Thoelke
Announcements, Arts and Culture Branding, Awards + Press, Brochures and Catalogues, Causes, Featured, Identity, Museum Branding, Premium Products Branding

August 2011

Laumeier Catalogue in 2011 Communication Arts Design Annual

We love it when projects we really get into get into the Communication Arts Design Annual. This year, we’re pleased that the judges have selected our catalogue for Laumeier Sculpture Park’s Jessica Stockholder show for inclusion.

Marilou Knode and Kim Humphries of Laumeier are wonderful curators, working with Stockholder’s subversive and day-glo work. Knode and Humphries asked us to pair images of Stockholder’s assemblies with poems by Mary Jo Bang; we broke out the Astrobrites, astroturf and assorted gatefolds. The CA Design Annual should be hitting desks around the world next month.

Eric Thoelke

Posted by Eric Thoelke
Announcements, Arts and Culture Branding, Awards + Press, Brochures and Catalogues, Featured, Museum Branding

August 2011

FORM Design Show Next Weekend

Next weekend, The Luminary Center for the Arts opens the doors to the second annual FORM Design Show, featuring the works of over 50 architects, interior designers, furniture designers, showrooms and craftspeople. TOKY is proud to be a presenting sponsor again this year.

FORM is presented by The Luminary Center as a forum for exceptional designers to showcase their work, connect with a community of other designers and sell directly to supporters. Proceeds go directly to the designers, and to support The Luminary, which produces and presents innovative art, music and cultural projects.

On Friday night, August 12, the weekend kicks off with a VIP event, featuring a silent auction for exclusive items from the designers, a DJ, complimentary food and drinks provided by Duff’s, Harvest, Labeebee’s, Randall’s and Schlafly. The Keynote Speaker Zoe Ryan, Curator of Architecture and Design at the Art Institute of Chicago. Here’s a nice article about her from Dwell. //tickets//

General Admission tickets for Saturday let you experience cutting-edge contemporary design and take part in the panel discussions and presentations throughout the day. //tickets//

We’re looking forward to seeing what James and Brea McAnally of Luminary have up their sleeves. See you there!

Eric Thoelke

Posted by Eric Thoelke
Announcements, Architecture Practice Branding, Arts and Culture Branding, Causes, Featured, Museum Branding, Premium Products Branding

July 2011

TOKY Welcomes Stephen Schenkenberg as Senior Strategist

TOKY welcomes Stephen Schenkenberg to the team! Stephen is an accomplished communications strategist, writer, and editor with 15 years of experience working across media. He joins TOKY as Senior Strategist, with emphasis on Content Strategy and Brand Strategy.

Before joining TOKY, Stephen ran his own Schenkenberg Studio, with a client list that included architect Rocio Romero, the Saint Louis Art Museum, the Pulitzer Foundation for the Arts, and Claremont McKenna College. Stephen also spent more than three years as the Editor-in-Chief of St. Louis Magazine and Stlmag.com, helping oversee the redesign and relaunch of those publications. During his tenure, Stephen helped earn the print publication two National City & Regional Magazine Awards and introduced a suite of subject-specific blogs and a monthly podcast series, which he hosted.

Stephen earned a Master of Arts in Liberal Studies from Northwestern University and attended the international Stanford Professional Publishing Course. His 15-year career has spanned journalism and organizational communications, traditional print and modern online publishing, with a consistent focus on the arts and not-for-profit sectors. Additional clients have included Washington University in St. Louis, New York University, the Center of Creative Arts (COCA), The Believer, The Quarterly Conversation, and Wisconsin Historical Society Press, for whom he edited three books.

Among Stephen’s side projects is curating ReadingGass.org, a website he launched in 2007 to explore the work of decorated literary figure William H. Gass. Stephen now spends part of his weekends editing the definitive collection of interviews conducted with Gass over the past four decades.

Stephen and his wife, Tamara, lived for part of 2010 and 2011 in Berlin, but they have resettled in St. Louis, where he was born and raised. They love just about anything connected to food, wine, and the arts.

Welcome, Stephen!

Eric Thoelke

Posted by Eric Thoelke
Announcements, Content Strategy, Featured, People, Strategy

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