Archive for the Featured Category

September 2010

TOKY’s “$10 Million Idea” in St. Louis Magazine

The editors at St. Louis Magazine had a very cool idea for their September issue cover story. In their words, “We contacted about 50 especially informed, creative, and influential St. Louisans and asked: If we gave you a check for $10 million, what’s the single project you would create to transform or improve St. Louis?”

Beaming from the flattery of being one of the 50 people asked, we brainstormed many ways to spend the hypothetical $10 million. Thinking big wasn’t the problem. Dam the Mississippi at Kimmswick to create a massive recreational lake below St. Louis? Even $10 million wouldn’t get that done. How about paying off ABInBev to get control of the brewery back in St. Louis? Or paying all of our City public school teachers what their counterparts in the County make? All too expensive.

Eventually we came around to an idea we’ve been working on for a while with Grand Center, St. Louis’ arts and culture district, and the neighborhood just west of our home in Midtown Alley. We proposed enlivening this theatre and museum district at night with artists’ sculptural works that deal with light and lighting. Think of it as a 10-block long sculpture park that springs to light at dusk.

We see at least 12 opportunities for light sculpture in the district, from Strauss Park to the Scottish Rite parking garage. The magazine has made us one of two respondents profiled on their website. Check it out, read the article, and tell us what you think!

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August 2010

Midtown Alley Street Fest 2010

It’s time once again for Midtown Alley Street Fest. Last years event was a hit, and this one looks to be bigger and better. In just the few short years since we’ve been working in this neighborhood, we’ve seen major improvements like great new restaurants, new businesses and tons of historic old buildings brought back to life. Come by next Friday for free music from 6 bands, food from some of the great spots and tons of other activities. Locust Street from Garrison to Compton will be closed off for pedestrians, and bands will play right on the street. Should be a good night!

Midtown Alley Street Fest 2010
Friday August 20th, 2010
4-11pm on Locust Street from Compton to Garrison

More information and RSVP at the Facebook page

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August 2010

TOKY designs FEAST’s site: the Devil is in the details

As part of FEAST magazine’s cross-media branding, TOKY designed the look and feel of the website — including the various templates for all pages.

When we design for the web, we try to work as closely as possible with developers throughout the development cycle in an effort to maintain the integrity of the original design. We are a “pixel-perfect” shop, and we live for typographic perfection from design through development.

Often, when we are asked to hand over our Photoshop files, we don’t get an opportunity to interact with the developers as a site is being built or review the site before it goes live. That was the situation with FEAST, and rarely produces a truly great site. Developers are hard-pressed to stitch so many pieces of a site together before launch that they often overlook the “details” that they deem inconsequential.

The FEAST site almost gets it right, except for a few of those overlooked details here and there. These details are, of course, what distinguish great from good. Here are a few examples of some discrepancies we noticed. TOKY’s comps are on the left or on top; the live site on the right or bottom.

1. The developers decided to implement an HTML font for the navigation instead of the more branded, bolder typeface we had selected.

2. Additionally, the navigation drop menus use a different font and the line-spacing is much tighter in the final version, and the dividing rules are black and not reversed, giving the menus a cramped feeling.

3. We designed the “Most Commented” and “Most Read” tabs to work with the color palette of the site; these were changed in development as well as the left alignment of the copy, creating a jagged scanning and reading experience for the visitor. Additionally, the “Read More/Get The Recipe” button is misaligned, and the letterspacing in the design was overlooked.

For the most part, the site functions as it should. We hope that as the site evolves the development team will go back and revisit the original comps in an effort to polish up the elements that have been overlooked. Until then, it’s more famine than FEAST. See for yourself: www.feaststl.com

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July 2010

TOKY Designs FEAST Magazine: “Tablescapes”

All this week we’re taking a look at the art direction and design TOKY did for St. Louis’ new FEAST Magazine. Our “Tablescapes” concept was a fantastical cityscape made of crockery, populated with miniature people to make it appear larger than life — and tongue in cheek.

After Feast staff shopped for 60+ products from six stores (OK, seven including the mini people),  we got the shot list down to 41 unique shots. Photographer Ashley Gieseking then shot over  500 images to get the final 30 raw files needed. All of the photography was done in TOKY’s in-house photo studio, all in one loooong day. After the initial retouching and image clipping, we spent the next two days stitching it together in a massive retouching marathon, and we had three shots for the spreads above. Whew! Thank goodness it didn’t get changed after we turned it over to the editors.

Special shout outs to Ashley for her dedication and patience!

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July 2010

FEAST Magazine: TOKY, Lee do the White Barn

This week we’re celebrating the launch of FEAST Magazine, the new publication from the suddenly very profitable Lee Enterprises. For the last three and a half months, the TOKY team has been eating and drinking FEAST layouts, all in secret as the mag prepared its launch.

Above are a couple of spreads from the 8-page White Barn feature story we designed around Tuan Lee’s wonderful photo essay (we also did the logo, grid system, all look and feel, many of the section story designs and the website design and CSS… but more on that later…). The White Barn is a cult destination for foodies and junk food aficionados in St. Louis. It’s the heart and soul of a 75 year old fireball named Rich Robson, who says “I love the people, and I love to work — and I like to flirt with the ladies.”

Our spreads have been pretty much unchanged from our final turn-over files to printed pieces. The only real changes we noted are that all the captions have mysteriously vanished, leaving empty little undesigned white pockets of space. Ah, well… I’m certain Roger Black has disappointments, too.

By the way, at FEAST’s debut party we spotted Mr. Robson standing quietly in a corner, and Katy and Liz from our team asked him for a photo. He’s kind of a hero around TOKY. He still loves the ladies. Looks like the ladies love him back.


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July 2010

Feast Magazine Debuts, Designed by TOKY

We attended the debut launch party of Catherine Neville’s new FEAST Magazine last night, and finally got our hands on a copy of the real thing.

After 100 days of immersing ourselves in the design of everything FEAST — from the new logo to the grid structure to the look and feel of the publication to the CMS-driven web site design — as well as final design of the magazine’s two main feature stories — it was nice to see the first issue printed and looking, well… pretty OK.

There were a lot of changes that we noticed in the magazine from our original files, but that’s to be expected as magazine designers turn over templates to internal art directors (kudos to Lisa Triefenbach, the magazine’s new AD, for getting this issue to the finish line!).

So we’re going to make this week a full-on feast of “FEAST” on our blog. We think this will be a nice way to present the reality of how designs can change from the designer’s hands to final execution, and to celebrate the arrival of a long-expected labor of love for Katy, Liz, Kirsten, and Becky on our team.

Today, a before and after of the first issue’s cover. The TOKY team designed this WEEKS ago (and were asked to keep the subject on the hush-hush) and finally saw the printed copies for the first time last night. The changes that we noted are subtle but interesting for students of design: the red FEAST logo has gone yellow and lost it’s shading behind Tuan Lee’s monumental burger, our more understated white type headline has been boxed in honkin’ white bars, and the lack of yellow highlights in the above-the-logo teasers. Otherwise… pretty much what we designed.

Tomorrow: the White Barn Burgers feature story — before and after.

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May 2010

Interview with the St. Louis Egotist

St. Louis now has its own Egotist: thestlouisegotist.com. The Egotist is an online creative hub focused on the local creative community, and St. Louis is one of a handful of cities to have one. We’re not sure who runs or manages this site, and we’re not sure we care — but we do know that we think its yet another great asset for this town.

For the launch, they asked if they could feature TOKY as the first studio profile. Check out the link below for Eric’s responses to the few interview questions. It may help understand how we do things around here:

“TOKY is devoted to the arts. We’ll do everything we can to spread the word about the fantastic scene here. We’ll do whatever we can to build attendance, bring in the best artists and performers, and keep the money coming in to make it all happen. Then we’re not competing with just Des Moines for talent and reputation, but Santa Fe and Austin and New Orleans and Portland and San Francisco and Chicago and New York.”

Read the full interview here

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April 2010

New TOKY Web Site

After many months of coming soon messages, thanks to getting pushed to the back of the line for client work, we’re pleased to finally announce that we’ve relaunched our site. This is the second step in our roll out, since there’s a much larger section to come later this Summer. For the next step, we have this grandiose idea of putting the entire project archives of almost all of the work from the last 13 years of TOKY’s existence… that’s a lot of work to write about, gather and photograph.

For now, we have select projects available from the home circle navigation, with full screen case studies of a few projects and announcements, and our People section has been revamped with new ways to find out random information about the people you may already be working with. Visit TOKY.com for more.

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April 2010

Webby Honoree: Interactive Design for the Arts

For the fifth consecutive year, TOKY’s interactive work has been awarded a Webby honoree. In each of the previous 4 years, TOKY has been awarded for work in the Arts category. This year the results are in, and the site for Ideal (dis-)Placements: Old Masters at the Pulitzer has received honors. Out of the nearly 10,000 entries submitted to the 14th Annual Webby Awards, less than 15% are awarded the status of Official Honorees.

For more information on the site:
View the original post or visit: oldmasters.pulitzerarts.org

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April 2010

John Foster Jumps In to Save Endangered Art Environment

John bids on a 7-foot tall concrete Centaur for eventual reinstallation at Missouri State University in Springfield, MO.

All employees at TOKY know that our firm puts a high priority on the arts. Not only does our firm assist museums and arts organizations with crucial tasks like attracting new members; raising awareness and excitement; or helping to raise funds in a capital campaign—TOKY employees are encouraged to get involved with the organizations themselves.

So when TOKY teammate John Foster saw a rare and unique folk art environment near Springfield, MO about to be lost due to the death of the owner, he jumped in and plotted an immediate course of action.

With little time to spare, John devised a plan to help save the environment by petitioning the support of the Kohler Foundation in Wisconsin for help. Part of the Kohler Foundation’s mission is to preserve folk architecture and environments and they immediately stepped in to provide the financial support to save the environment from being sold off to the highest bidder. Like any historic building about to be razed, its architectural character sold and carted away piece-by-piece, John knew that unless something was done quickly, the pieces would never be together in one place again.

So John jumped in. He took a vacation day last Friday, drove down to the auction in Springfield, Missouri, and ended up the proud savior of 98% of the major sculptures.

Obviously the sculptures would need to be professionally removed and relocated to a new home. John brokered a solution at the nearby campus of Missouri State University, whose commitment to the arts has always been outstanding.

With an appeal to the office of University President Michael T. Nietzel (through Fine Arts Department Head Wade Thompson) the University came through in a big way. Recognizing the importance of this site to the people of the region, MSU agreed to accept nearly 30 concrete and stone sculptures for conservation and eventual reinstallation on their campus—all gifted to them by Kohler.

The sale was covered in the local media.

YouTube Preview Image

Look for John in the above video at about the 2:06 mark.

The Story of the Lanning Garden

When Ralph Doss Lanning was building hydroelectric dams and state parks for the CCC (Civilian Conservation Corps) during the Great Depression, he didn’t know then that his lifetime calling was 40 years away. Likewise, after receiving his 5th Bronze Star for meritorious service in WWII (including one for The Battle of the Bulge), he didn’t know that his legacy was still to be realized. That legacy was to begin around 1970 when Mr. Lanning set out to create his sculpture garden.

Almost forty years would pass until his death in December 2009, and it is said that Ralph Lanning worked on his sculpture nearly every day, rain or shine. Until last weekend, passersby on Old Highway 60 near Springfield, MO could stop and wander or sit a spell under a shade tree in the Lanning Sculpture Garden, free of charge, open to the public 7 days a week.

His sculpture was scattered across 8 acres of grassy land just outside of Springfield, Missouri, and included dozens of huge concrete statues of two-headed dragons, mermaids and fantasy creatures of all kinds. Children and adults loved to walk his free park—located on his 8 acres of private property facing the busy highway.

Preceded in death just a year earlier by his wife Gretchen, Ralph died in his sleep this past December. Sadly, as it goes for many of the elderly, Ralph did not leave a will. This omission set forth a series of legal events that threatened the future of the Lanning Garden for future generations to enjoy.  The house and land was to be sold at public auction, clearly spelling the end of Lanning Sculpture garden in that location.

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April 2010

A Closer Look: Stranger Than Fiction Invitation

Shown below are shots of the Stranger Than Fiction invitation designed for the St. Louis Library Foundation. “Best of Show” winner in the 2010 AIGA 15 Show for the St. Louis Chapter.

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April 2010

Best of Show, 2 Judge’s Choice Awards, 9 Others at AIGA St. Louis Juried Design Show

TOKY had a great night at the 15th Annual American Institute of Graphic Arts (AIGA) Juried Design Show last night.

We took home Best of Show for the “Stranger Than Fiction” invitation we did for the St. Louis Public Library Foundation’s annual gala.

Each of the three judges also chose one personal favorite for a “Judge’s Choice” award; we took two out of the three awards given.

The view book we wrote and designed for John Burroughs School was honored by judge Petter Ringbom from New York City’s FLAT Studio, who wrote “The… catalog is an elegant and inviting piece that combines well-composed typography, beautiful photography and ample white space to great effect. The catalog strikes a nice balance between telling personal stories through imagery and more formal texts. My first comment when I saw the piece was ‘I wish I went to that high school’…  job well done.”

The 2009 “icon” posters we did for Opera Theatre of Saint Louis were judge Frank Chimero’s choice. He wrote “There’s this thing in design we don’t talk about very often. It’s called idea envy… That’s how I felt when I saw these posters. To the winner go the spoils. Great ideas, great execution, great fit, great posters. Congratulations.”

We also took home 9 other awards:
Metro | “I’m On Board With Metro” web site
Opera Theatre of Saint Louis | 2008 “The Ghosts of Versailles” subscriber poster
Opera Theatre of Saint Louis | Spring Gala “Feather” invitation
The Pulitzer Foundation for the Arts | “Old Masters: Prisoners at the Pulitzer”
The Pulitzer Foundation for the Arts | “Urban Alchemy” web site
The Pulitzer Foundation for the Arts | “Urban Alchemy” guerilla promotion
The Chase Park Plaza | Business Papers Suite
Thinking Cap | Business Papers Suite
St. Louis Public Library Foundation | Capital Campaign Collateral

Last but not least, our own Katy Fischer won the “More With Less” award for her wedding invitation, putting TOKY’s team four-outta-five for the top awards.

Congratulations to all of the TOKY team, our awesome clients and vendors!

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April 2010

Welcoming New People to TOKY

In a bit of an overdue announcement, we want to welcome a few new additions to the staff.

Annette adds great help and talents to our interactive team. We’ve had the pleasure of working with Annette on a contract basis in the past, and now we’re glad to finally have her an official TOKY employee, and around the office a lot more often. Adam was with us in the past, and is now back after moving to Africa to work as a missionary at a school for the blind at an orphanage. One of Adam’s great gifts is with the camera, in addition to being a great production assistant. Last but not least, Becky officially joins TOKY after spending some time filling in for Maddie, who was on maternity leave. We liked Becky so much (and we needed her badly!) that we decided to keep her around. She’s done a great job managing projects and client relations.

Also, I know we’ve been saying it for a while, but the next phase of our new site is coming up in a matter of weeks. From the new site you’ll get to know way more about everyone here than you wanted to know.

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