Archive for the Community Branding Category

February 2012

TOKY Earns Platinum & Gold in “Graphis Logo Design 8″

Fresh off our Graphis Poster Annual announcement, we’re excited to share that TOKY is well represented in Graphis Logo Design 8, a prestigious annual featuring some of the finest logos in the world. TOKY earned Platinum for our Brochsteins Architectural Woodworking logo and Gold for our identities for Core of Discovery (this one gets its own spread in the book), Pappy’s SmokehouseMidtown Alley, and more. Thanks to the competition’s panel of judges, and congrats to all the TOKY designers who launched these identities into being!

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January 2012

TOKY Nominated for 11 ADDY Awards!

TOKY HQ is running high on high-fives, having just learned that we’re up for 11 ADDY awards in this year’s St. Louis competition. We’re particularly pleased with how well the range of work represents our firm’s concentrations, from arts and culture (Laumeier Sculpture Park, CAM, the Pulitzer Foundation for the Arts, Opera Theatre of Saint Louis) to premium products (Panera Bread) to ”world changers,” as we call them (St. Louis Public Library Foundation, Food Outreach). Congrats to the entire TOKY team, and to the clients we worked with on the projects!

Here’s a look at the TOKY work that’s being recognized this year:

1. “Texts in the City” Invitation, St. Louis Public Library Foundation (related blog post)

2. Contemporary Fund Mailer, Contemporary Art Museum St. Louis

3. “Share the Season” Packaging, Panera Bread (related blog post)

4. stylus box/catalogue, The Pulitzer Foundation for the Arts

5. Grab grassy this moment your I’s catalogue, Laumeier Sculpture Park (related blog post)

6. 2011 Season Poster, Opera Theatre of Saint Louis

7. Dreamscapes website, The Pulitzer Foundation for the Arts

8. “Design Legends of St. Louis“ Video Series, AIGA St. Louis (one of five videos is shown above)

9. “Return to Summer” In-Store, Panera Bread (related gallery at Facebook)

10. “Share the Season” In-Store, Panera Bread (related blog post)

11. “A Tasteful Affair” Invitation, Food Outreach

Our thanks to the ADDY judges who have recognized this work! We’re looking forward to celebrating St. Louis creativity with our colleagues at the February ceremony.

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January 2012

New Work: Mardi Gras St. Louis 2012

For the fourth year in a row, TOKY has provided the design work for marketing Mardi Gras St. Louis, a series of a dozen major events celebrated for six weeks during January and February. It’s one of the most exciting national Mardi Gras celebrations outside of New Orleans itself. While this year’s identity is completely new, we’ve continued last year’s efforts at communicating that Mardi Gras St. Louis is much more than the massively attended Grand Parade. From the Cajun Cook-Off to the Wiener Dog Derby, the series is packed with events for all types of audiences. Find out more above, and at the website, designed and developed by TOKY.

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January 2012

Communication Arts Honors “Core of Discovery” Branding in New Typography Annual

In November, we were thrilled to announce that for the second year in a row, TOKY would be included in Communication Arts’ Typography Annual, the magazine’s juried review of the best typographic design around the world. There were 1,723 projects submitted, and just 150 winners.

This year’s judges — Richard Kegler, Erik Spiekermann, and Tiffany Wardle de Sousa — selected TOKY’s identity for Core of Discovery, which colorfully integrates downtown St. Louis’ historic attractions into a single brand system. TOKY, working with our strategic partners at The Standing Partnership, developed the concept, the name for the district, the brand strategy, media plan, all collateral, and advertising.

Communication Arts’ January/February Typography Annual has now hit TOKY HQ, so we’re pleased to share this look at a few of our favorite pages!

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December 2011

Crown Square helps Old North St. Louis win highest honors from EPA’s Office of Sustainable Communities

The St. Louis Post-Dispatch reports that Old North St. Louis Restoration Group is in Washington D.C. today to receive the 2011 “National Award for Smart Growth Achievement”, awarded to the community by the Environmental Protection Agency. Old North was awarded for “Overall Excellence in Smart Growth”, the highest honor from the EPA’s Office of Sustainable Communities.

The next part made us stand up and cheer: ”A specific effort cited by the EPA was the revitalization of two main blocks of the neighborhood — 14th Street north from Warren Street to St. Louis Avenue (nearly to the door of the Karandzieffs‘ venerable Crown Candy Kitchen) — into something called Crown Square. The $35 million project involved the redevelopment of 27 buildings along 14th Street and surrounding side streets. It resulted in 80 new households in an area that had been largely abandoned, and the opening of a growing number of new locally owned businesses.”

Way back in 2006, TOKY branded the Crown Village district and the Crown Square development. We designed the logo after being blown away by the wonderful line of old commercial store signs that line the old 14th Street Mall (above photo courtesy of the great Built St. Louis blog). We helped position Crown Village as an alternative to the overheated Washington Avenue Loft District with our tag line “Great City Living, Without the Lofty Price”. And it was no easy task to get the Karandzieffs to allow their Crown Candy Kitchen to become the public keystone of the new brand.

Hats off to Sean Thomas and his never-take-no-for-an-answer squad of Old North visionaries on their much-deserved award.

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November 2011

“Core of Discovery” Branding Selected for Upcoming Communication Arts Typography Annual

For the second year in a row, TOKY will have work included in Communication Arts’ juried review of the world’s best typographic design. This year, the judges have selected our Core of Discovery branding, a new marketing concept that integrates all of downtown St. Louis’ historic attractions into an easy-to-understand consumer-facing brand system. TOKY, working with our strategic partners at The Standing Partnership, developed the concept, the name for the district, the brand strategy, media plan, all collateral and advertising. The project will be included in the January/February issue of Communication Arts magazine.

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September 2011

Logo Lounging

The publishers of the Logo Lounge series of books, the popular compendiums of the best of logo design, have let us know that we’ll have five logos in two upcoming books.

Our logo for SPACES, a California-based arts organization, and a concept for Opera Theatre of Saint Louis have been accepted for Logo Lounge 7. According to the publishers, over 36,000 logos — 36,000! — were submitted to the panel of judges. Some competitions are harder to judge than others.

Three others were selected for inclusion in the Logo Lounge Master Library Series, a best-of-the-best set.  These include our 2020 logo for the Catholic Healthcare Association, the Art The Vote logo, and the identity for our own Midtown Alley neighborhood.

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May 2011

“Midtown Rally” a Big Bike Race Success

Last weekend, cyclists from across the globe came to Midtown Alley for the second annual Midtown Rally Bike Race. And it was killer fun.

The Rally was part of the “Tour de Grove” series of races through the St. Louis area, planned and executed by Mike Weiss and Jerry Bruce of Big Shark bikes. The races were part of the prestigious USA Cycling National Racing Calendar, and featured the speed and fury of America’s best cyclists. The Tour de Grove is also part of the USA Crits Series — joining the best criterium races in the United States.

It was awesome, packing the streets of Midtown Alley in the late evening hours with a festival atmosphere. And nothing compares to a full tilt peloton circling a corner at 50 miles and hour just inches from your face. TOKY was a proud sponsor of this thrilling event, and we’ll be doing it again next year!

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May 2011

New CAM wearables

We’re really excited that CAM’s newest wearables are in store! Unfortunately, they probably won’t fit you (since they only come in onesies and kids sizes). So, drop by CAM and get your favorite little person a cool new shirt.

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May 2011

ARTCRANK STL: A Poster Party for Bike People

 

May 12-14 • Opening night party: Thursday, May 12, 7pm
Atomic Cowboy – 4140 Manchester in The Grove

More than 30 local artists including our own Logan Alexander, Katy Fischer, Kirsten O’Loughlin and myself will be displaying our limited-edition bike-inspired posters (available for just $30 each) at the 3rd Annual ARTCRANK STL, A Poster Party for Bike People, at the Atomic Cowboy tomorrow night.

The charitable partner for ARTCRANK STL this year is St. Louis BicycleWORKS, a nonprofit organization that helps at-risk youth improve academic, vocational, and social skills through their Earn-A-Bike Program.

Posters will be on display Thursday (7:00pm – Midnight), Friday (5:00pm to Midnight) and Saturday (3:00pm to Midnight) as part of the 2011 Tour de Grove racing series.

 

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March 2011

Symbology at Bellefontaine Cemetery

We were just given a wonderful tour of Bellefontaine Cemetery — a unique combination of historic architectural preservation, history museum, and urban park.

It was a real learning experience, filled with anecdotes (scandalous, heartbreaking, and humorous) about the famous and the forgotten. We spotted this symbol (above) on the side of a tomb not far from the famous Wainwright tomb, and had never seen the wonderful graphic inscription before.

A little Google digging and it turns out to be a three-layer puzzle; the cross at the center is an icon symbolizing Christ. Then, by reading the same cross at a 45 degree angle it becomes an “X”, the symbol for the hard “ch” sound in Greek — a second symbol for Jesus.

The third level of meaning comes from the three coded words that work with the X terminus, all at different reading angles: LUX, DUX, LEX, REX. This turns out to be a second century Christian inscription meaning “My Light, My Leader, My Law, My King”.

The tomb pictured above is Henry Longfellow’s tomb in Mount Auburn Cemetery in Cambridge, Massachusetts; the tomb we saw in Bellefontaine a near-perfect match. Which begs the question… was the St. Louis occupant an admirer of Longfellow (or at least his resting place), or did this ancient symbol come with its own Gilded Age brand standards?

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March 2011

A Double Dip of Logo Lounge

We got the bran’new Logo Lounge 6 book in the mail this week, featuring seven of our logos. Just days later we heard we got another seven in Logo Lounge’s “Master Series” book “Typography and Enclosures”, including logos we’ve done for The Private Residences at the Chase Park Plaza, DOT Foods, Midtown Alley, Art The Vote, Innovate St. Louis, Dialect Consulting and the Catholic Health Association‘s “2020″ initiative.

Each book in the “Master Library” series focuses on a very specific logo design category. We’ve had work in the first four volumes: Initials and Crests, Animals and Mythology, Shapes and Symbols, and now Typography.
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February 2011

Midtown Alley a St. Louis Population Bright Spot

The bad news is all over the Post-Dispatch this morning… St. Louis’ city population shrank more than expected in the last decade. Most of those losses (red areas in the map above) came from the poorer areas of North St. Louis, the areas most crime-infested, economically depressed, and in need of better public schools. (Map from the Post-Dispatch)

But there are three bright spots of serious population growth (1,000 + increase) in the City; Downtown, Midtown, and the West End. On the map above, they are the three dark blue areas in a line right through the center of the City.

TOKY is proud to have been one of the keystones of the Midtown Alley neighborhood for the past 8 years, and we’ve worked our tushes off to help make this part of the City better and stronger. The Midtown Alley brand is among the most recognized in the City, and it has helped to attract dozens of businesses and, now, a significant number of residents to the area. It’s nice to see it’s paid off with real gains for a City that has enough bad news to deal with.

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