Archive for the Causes Category

July 2010

TOKY-Branded “Crown Square” Opens in Old North

Sometimes the work we do takes a long time to gestate. Way back in 2006 TOKY worked with St. Louis’ Regional Housing and Community Development Alliance to help rebrand an area of Old North St. Louis that was ready to come back to life. We advised the RHCDA to use as the cornerstone of the brand the one asset they had in the area with high public recognition… Crown Candy Kitchen. In St. Louis, everybody knows Crown Candy. Heck, even that “Man Vs. Food” guy knows Crown Candy (and its bathrooms).

We used Crown Candy’s high consumer recognition to build the entire neighborhood brand, and Crown Village was born. This was an area where urban pioneers could buy homes for ridiculously low prices, literally minutes from downtown. Our positioning theme hammered that point home, taking a subtle swipe at the hyper-inflated prices of Washington Avenue’s tony lofts: “Great City Living, Without the Lofty Price.” The logo was made up of letterforms from the old commercial signs in the old 14th Street Mall.

Yesterday at a ceremony attended by lots of the City’s muckety-mucks, Crown Village debuted “Crown Square”  which is (according the RHCDA site) “the most significant redevelopment to take place in the Old North Saint Louis historic neighborhood in many decades.  This ambitious undertaking includes the historic rehabilitation of 27 buildings into 80 mixed-income apartments, townhouses, lofts and live-work spaces and 34,000 square feet of street level commercial space, with an array of ‘green building’ features built into the development.  It includes the removal of the two-block long ‘pedestrian mall,’ tying the neighborhood back together with new streets, sidewalks, lighting, parking and other public amenities.”

Congrats to RHCDA and Old North. It’s been a long time coming!

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July 2010

Opera Theatre Boasts Record Box Office Sales

Opera Theatre of Saint Louis was profiled in this week’s St. Louis Business Journal in “Opera Theatre rewarded for bet on ‘Golden Ticket’ “. The line we were most proud of: “Opera Theatre’s 2010 box-office revenue hit a record, topping $1.8 million. Attendance for 2010 was up 5.5 percent from 2008, with 22 percent of the audience being new to Opera Theatre.”

Opera Theatre is one of our favorite clients, having worked with them on advertising, branding and design for seven years. If you saw “Golden Ticket” you know how great it was (and the super typographic sets were a graphic designer’s dream), so it’s nice to see the bet paid off for them.

Bravo, Opera Theatre!

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July 2010

Urban Wanderers Exhibition

Many of the folks at TOKY are animal lovers and volunteer their time throughout the year to help four-legged friends in need.  Geoff, Kirsten, and Melissa have pieces in Urban Wanderers, an upcoming exhibition hosted by Stray Rescue of St. Louis at the Saint Louis University Museum of Art. The exhibition opens with a 6pm reception this Friday, July 16th and continues until August 29th.

More information about Urban Wanderers:

More than 40 artists have painted, photographed, illustrated and sculpted their interpretation of an abandoned or abused dog or cat that has been given a second chance thanks to the rescue efforts of the Stray Rescue staff. In addition to the brushes, pencils, and clay used by participating artists, the rescued dogs and cats of Stray Rescue will use their paws, tails, and noses to create “personalized” works of art that will be displayed in the exhibition. Stray Rescue supporter and actress Loretta Swit of the hit television series, M*A*S*H* will attend the opening reception on Friday, July 16th. Several of her paintings also will be displayed in the exhibition.

The local artists’ work and the animals’ creations, as well as select pieces by Swit, will be available for purchase through a silent auction. Bidding begins Friday, July 16th and all proceeds from the silent auction will benefit Stray Rescue of St. Louis.

Urban Wanderers is free-of-charge and open to the public, so come out and support a great organization that does so much to help animals in need.

For more information about this event, visit www.strayrescue.org.

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July 2010

Two in the CA Design Annual

We got word this week that the 2010 Communication Arts Design Annual juries have selected two TOKY projects for publication. Both the AIGA 15 Show Call for Entries and the Thanksgiving Holiday Card for the Saint Louis Public Library Foundation are in; both are for non-profit clients trying to do a lot with a little. They both rely on a sharp concept, perfect copywriting and an almost minimal design aesthetic. The Design Annual is published every November, and is often seen as one of the most exclusive design competitions.

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June 2010

Dead Brand Walking

BP Oil Spill Protest Graphic by Anonymous Designer

In light of the recent and on-going BP Gulf of Mexico oil spill disaster catastrophe horror, an event that will be a benchmark regarding our use of fossil fuels, I ask you to turn a moment to something else— something paltry in comparison. BP’s brand image.

In the year 2000, and at the cost of over $200 million dollars (a drop of oil in their bucket), British Petroleum launched their new logo and public identity with a well-orchestrated advertising and PR campaign. I remember well how my local Amoco station, with their red, white and blue colors, slowly and methodically began to morph over the period of that year into a new company, a company simply called “BP”. My acceptance of the new brand mark was cautious at first, as the green and yellow sun/flower shape was so dramatically different from anything I had ever seen. As the brand began to unfold that year, from “BP/Amoco” to “BP” to eventually changing the colors of the entire station, I finally came to believe the branding was absolutely brilliant. Metaphorically, the new brand mark just felt global, and it referenced the sun, the earth, flowers and plants—and it was fundamentally different that any other brand in the oil industry. Over the years, I actually came to feel good about buying my gas at BP because little by little, I too, was drinking the Kool-Aid.

BTW, it was branding powerhouse Landor who began the branding work in 1998, and they did it well. Landor designers and strategists worked with Amoco/BP corporate officials to discover a new brand “that would reflect attributes the company aspired to.” Those attributes were performance, environmental leadership, innovation and progressive ideas.”

Just yesterday I found the following on the BP web site: “Safe and reliable operations are integral to BP’s success, and we strive continuously to improve our safety record.” Ri-iight.

When CEO Tony said “I want my life back!” —where was his sensitivity to the 11 men killed on his oil rig? PR gaffe after PR gaffe were to follow, including saying numerous times to Congress that he “could not recall” certain key issues regarding safety. This was after it was revealed that BP went “on the cheap” for safety measures, pushed workers to work faster, and received nearly 800 safety violations in the last three years alone.

Now, the enviro-friendly BP mark that slowly won over this admittedly tough, brand consumer 10 years ago, is as dead in the oil-mucked water as the multitudes of fish, waterfowl, amphibians, shrimp and wetlands his company has killed. Accident? Yes it was an accident. But this was a “world changing” accident that occurred because the company failed to live up to it’s brand promises. Sadly, it has been shown that safety was second or third behind profit.

The beautifully designed BP brand mark now stands for ineptitude, false promises and a preventable environmental disaster that may be biblical in its proportions. BP will never be the same, and may never regain consumer respect. Now the brand mark is being parodied, heckled and vandalized all over the world. I may be wrong, but I say it’s time for BP live up to their commitments to fix this problem, then quietly reemerge as a better, different, and more committed company.

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April 2010

Surviving the DADA Ball and “A Tasteful Affair”

We’re still recovering from last weekend’s back-to-back worthy causes. Saturday night was the ultra-glamourous DADA Ball, benefiting the Contemporary Art Museum St. Louis. TOKY was a sponsor of the event that helped to raise needed funds for the Museum, and we were out way too late dancing.

After a few hours of sleep we were back in the West End at Food Outreach’s “A Tasteful Affair”. TOKY has been a Platinum Sponsor for seven years, donating all of the marketing and design for the event. Word is that ATA raised over $100,000 for Food Outreach’s continuing efforts to bring nutritional meals to those affected by AIDS and cancer, the most ever.

This weekend we’re sleeping late.

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April 2010

John Foster Jumps In to Save Endangered Art Environment

John bids on a 7-foot tall concrete Centaur for eventual reinstallation at Missouri State University in Springfield, MO.

All employees at TOKY know that our firm puts a high priority on the arts. Not only does our firm assist museums and arts organizations with crucial tasks like attracting new members; raising awareness and excitement; or helping to raise funds in a capital campaign—TOKY employees are encouraged to get involved with the organizations themselves.

So when TOKY teammate John Foster saw a rare and unique folk art environment near Springfield, MO about to be lost due to the death of the owner, he jumped in and plotted an immediate course of action.

With little time to spare, John devised a plan to help save the environment by petitioning the support of the Kohler Foundation in Wisconsin for help. Part of the Kohler Foundation’s mission is to preserve folk architecture and environments and they immediately stepped in to provide the financial support to save the environment from being sold off to the highest bidder. Like any historic building about to be razed, its architectural character sold and carted away piece-by-piece, John knew that unless something was done quickly, the pieces would never be together in one place again.

So John jumped in. He took a vacation day last Friday, drove down to the auction in Springfield, Missouri, and ended up the proud savior of 98% of the major sculptures.

Obviously the sculptures would need to be professionally removed and relocated to a new home. John brokered a solution at the nearby campus of Missouri State University, whose commitment to the arts has always been outstanding.

With an appeal to the office of University President Michael T. Nietzel (through Fine Arts Department Head Wade Thompson) the University came through in a big way. Recognizing the importance of this site to the people of the region, MSU agreed to accept nearly 30 concrete and stone sculptures for conservation and eventual reinstallation on their campus—all gifted to them by Kohler.

The sale was covered in the local media.

YouTube Preview Image

Look for John in the above video at about the 2:06 mark.

The Story of the Lanning Garden

When Ralph Doss Lanning was building hydroelectric dams and state parks for the CCC (Civilian Conservation Corps) during the Great Depression, he didn’t know then that his lifetime calling was 40 years away. Likewise, after receiving his 5th Bronze Star for meritorious service in WWII (including one for The Battle of the Bulge), he didn’t know that his legacy was still to be realized. That legacy was to begin around 1970 when Mr. Lanning set out to create his sculpture garden.

Almost forty years would pass until his death in December 2009, and it is said that Ralph Lanning worked on his sculpture nearly every day, rain or shine. Until last weekend, passersby on Old Highway 60 near Springfield, MO could stop and wander or sit a spell under a shade tree in the Lanning Sculpture Garden, free of charge, open to the public 7 days a week.

His sculpture was scattered across 8 acres of grassy land just outside of Springfield, Missouri, and included dozens of huge concrete statues of two-headed dragons, mermaids and fantasy creatures of all kinds. Children and adults loved to walk his free park—located on his 8 acres of private property facing the busy highway.

Preceded in death just a year earlier by his wife Gretchen, Ralph died in his sleep this past December. Sadly, as it goes for many of the elderly, Ralph did not leave a will. This omission set forth a series of legal events that threatened the future of the Lanning Garden for future generations to enjoy.  The house and land was to be sold at public auction, clearly spelling the end of Lanning Sculpture garden in that location.

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February 2010

Photographing the Pecha Kucha Night St. Louis Benefit for Haiti

Pecha Kucha Night once again made an appearance in St. Louis last Saturday, February 20th. This time the night was a bit unique, because the theme of the night was to highlight “creativity in light of tragedy” while also showcasing some of the lesser-known creative charitable organizations in the region. The evening was part of a greater global Pecha-Kucha night where over 50 cities participated. All proceeds from the evening went to Architecture for Humanity’s rebuilding efforts in Haiti.

It’s great to see a night where so many people can share ideas and inspire others. There’s a lot of great talent, good ideas, and people doing interesting things in this town to have these events more often than not, and we’re looking forward to the next PK night later this spring.

TOKY Associate Creative Director and Photographer Geoff Story volunteered his time and talent that night to capture the event, below are some highlights from the night. More can be found at Flickr.com

Donate to the PechaKucha for Haiti Fund from the PKSTL.com site. All proceeds go directly to Architecture for Humanity 501(c) and will be used solely to build buildings. Design work has already been paid for by donations.

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February 2010

Still Buzzed about the BUZZ List

Mary and I are still buzzed about making ALIVE Magazine’s BUZZ list for Midtown Alley, our not-quite-downtown urban neighborhood. We’ve been lucky to find a part of our city that’s ready for rebirth as that most elusive of alchemies: the residential/creative/dining destination that still manages to be free of pretension, over-investment by love-em-and-leave-em investors, or suburban chains. Mary and I, along with our friend Jassen Johnson and many of our neighbors, were wined and dined Friday night at ALIVE’s Buzz-fete. Join us in the neighborhood that’s been called St. Louis best restaurant district!

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February 2010

Design for the Other 90%

On a recent trip to Portland Oregon, I was fortunate to have a personal tour of the new Mercy Corps world headquarters building (designed by THA Architecture) from a good friend who was then dispatched to Haiti within the next few days. The Cooper-Hewitt Design for the Other 90% exhibit was on display at the MC Action Center, and it reminded me how some design CAN change and is in fact changing the world. Innovative thoughtful products like the Bamboo Treadle Pump and the LifeStraw help the poor in a multitude of developing countries gain access to safe water for farming and drinking.

WorldBike brings a new meaning to what hipsters would call artbikes, designing low-cost load-carrying bicycles capable of carrying hundreds of pounds of cargo for entrepreneurs and consumers in developing countries.

Good old humble graphic design wasn’t represented among the high impact life-changing products on display, beyond the beautifully designed catalogue and award-winning website. My tour guide however did mention that Mercy Corps is trying to make the new Action Center a more friendly and welcoming experience. Hopefully they will move away from the cold typography, stark banners and way-finding, and make their interactive stations more comfortable. I think they can achieve a sense of urgency and seriousness about changing the world without feeling and looking like a bank.

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