Archive for the Architecture Practice Branding Category

February 2012

TOKY Earns Platinum & Gold in “Graphis Logo Design 8″

Fresh off our Graphis Poster Annual announcement, we’re excited to share that TOKY is well represented in Graphis Logo Design 8, a prestigious annual featuring some of the finest logos in the world. TOKY earned Platinum for our Brochsteins Architectural Woodworking logo and Gold for our identities for Core of Discovery (this one gets its own spread in the book), Pappy’s SmokehouseMidtown Alley, and more. Thanks to the competition’s panel of judges, and congrats to all the TOKY designers who launched these identities into being!

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August 2011

FORM Design Show Next Weekend

Next weekend, The Luminary Center for the Arts opens the doors to the second annual FORM Design Show, featuring the works of over 50 architects, interior designers, furniture designers, showrooms and craftspeople. TOKY is proud to be a presenting sponsor again this year.

FORM is presented by The Luminary Center as a forum for exceptional designers to showcase their work, connect with a community of other designers and sell directly to supporters. Proceeds go directly to the designers, and to support The Luminary, which produces and presents innovative art, music and cultural projects.

On Friday night, August 12, the weekend kicks off with a VIP event, featuring a silent auction for exclusive items from the designers, a DJ, complimentary food and drinks provided by Duff’s, Harvest, Labeebee’s, Randall’s and Schlafly. The Keynote Speaker Zoe Ryan, Curator of Architecture and Design at the Art Institute of Chicago. Here’s a nice article about her from Dwell. //tickets//

General Admission tickets for Saturday let you experience cutting-edge contemporary design and take part in the panel discussions and presentations throughout the day. //tickets//

We’re looking forward to seeing what James and Brea McAnally of Luminary have up their sleeves. See you there!

 

 

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March 2011

Symbology at Bellefontaine Cemetery

We were just given a wonderful tour of Bellefontaine Cemetery — a unique combination of historic architectural preservation, history museum, and urban park.

It was a real learning experience, filled with anecdotes (scandalous, heartbreaking, and humorous) about the famous and the forgotten. We spotted this symbol (above) on the side of a tomb not far from the famous Wainwright tomb, and had never seen the wonderful graphic inscription before.

A little Google digging and it turns out to be a three-layer puzzle; the cross at the center is an icon symbolizing Christ. Then, by reading the same cross at a 45 degree angle it becomes an “X”, the symbol for the hard “ch” sound in Greek — a second symbol for Jesus.

The third level of meaning comes from the three coded words that work with the X terminus, all at different reading angles: LUX, DUX, LEX, REX. This turns out to be a second century Christian inscription meaning “My Light, My Leader, My Law, My King”.

The tomb pictured above is Henry Longfellow’s tomb in Mount Auburn Cemetery in Cambridge, Massachusetts; the tomb we saw in Bellefontaine a near-perfect match. Which begs the question… was the St. Louis occupant an admirer of Longfellow (or at least his resting place), or did this ancient symbol come with its own Gilded Age brand standards?

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February 2011

“Best of Show: Print” and 5 others at ADDYs

For the second year in a row, TOKY has been awarded “Best of Show: Print” at the AdClub St. Louis’ ADDY Awards. Those top honors were awarded by the national judges to our 100 year history book, created for the Washington University School of Medicine.

We had a second healthcare branding win with our “Understanding MS” video for Dr. Barry Singer, which also won a Special Judge’s Award for Public Service.

The St. Louis Public Library’s “Through The Looking Glass” invitation, the AIGA’s 15 Show Call for Entries, and the John Burroughs School view book won. The Hanke Construction logo won and was awarded a Special Judge’s Award for Design.

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