3 entries

Author of Entries By Natalie Zurfluh

Senior Brand Consultant
natalie@toky.com

June 2011

New Design Legend Video: Frank Roth

We’ve just posted our third full-length video of “Design Legends of St. Louis”, a video portrait of Frank Roth.

Many of our town’s great designers, illustrators and account managers worked at Frank’s agency, Frank James Productions.  Frank’s design legend began when he was in high school working for a photographer in the 1940’s. He received his B.F.A. at the Washington University School of Fine Arts, was an adjunct professor there for about 40 years, and is the recipient of over 250 design and art direction awards. He’s back to photography – digital this time around – and shows his work at several local galleries. Frank is a real storyteller. Take look at the video, you’ll see.

Can you guess who might be next?

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June 2011

New Design Legend Video: Bob Falk

View more at: STLdesignlegends.com

We’ve just posted our second full-length video of “Design Legends of St. Louis”, a video portrait of Bob Falk.

Most people know Bob from Falk-Harrison, now helmed by his sons, Jon and Matt, and their partner Steve Harrison. Bob has had a long, successful – and fascinating career.

He shares some great stories – from his college days at Washington University, working up the nerve to ask the great Ivan Chermayeff to look at his portfolio, projecting images onto the Old Post Office during an all-nighter with his design buds at Obata, to being hired by Chip Reay at HOK, to how he decided to start his own company.

We’ll be posting the next “Design Legends” Profile, on Frank Roth, in mid-June. Please let us know how you like these, and share them with your friends!

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March 2010

Fonts are dangerous

Calligraphic fonts bedevil me.  So, when I saw this ad I thought it was an example of what I like to call a “can’t see the forest for the trees” font. But, no, it was a typo in a Wall Street Journal ad! I feel the company’s pain on many levels (we’ve concealed their name to protect the innocent) – as a copywriter, as an unofficial proofreader who lives in fear of a “can’t see the forest for the trees” typo, as a marketer who imagines how much revenue this ad was supposed to generate, and as someone of Italian descent. So, designers and writers: be careful out there!

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