80 entries
Author of Entries By Jay David
Interactive Associate Creative Director
jay@toky.com
February 2010
Pecha Kucha Night once again made an appearance in St. Louis last Saturday, February 20th. This time the night was a bit unique, because the theme of the night was to highlight “creativity in light of tragedy” while also showcasing some of the lesser-known creative charitable organizations in the region. The evening was part of a greater global Pecha-Kucha night where over 50 cities participated. All proceeds from the evening went to Architecture for Humanity’s rebuilding efforts in Haiti.
It’s great to see a night where so many people can share ideas and inspire others. There’s a lot of great talent, good ideas, and people doing interesting things in this town to have these events more often than not, and we’re looking forward to the next PK night later this spring.
TOKY Associate Creative Director and Photographer Geoff Story volunteered his time and talent that night to capture the event, below are some highlights from the night. More can be found at Flickr.com




Donate to the PechaKucha for Haiti Fund from the PKSTL.com site. All proceeds go directly to Architecture for Humanity 501(c) and will be used solely to build buildings. Design work has already been paid for by donations.
February 2010

Recently the National AIGA updated its massive Design Archives web site. Now the site makes it easier to sort, search and create your own collection from over 20,000 selections in the last 80+ years. While at first glance some may think it may have lost a little sex appeal, when digging a bit deeper the tools built into this make up for it.
It’s nice to see such a large archive of works move away from the previous all Flash experience. The new site has much smarter search and sort methods, resizable thumbnails, its easier to share and easier to find specific works online.
AIGA Design Archives is one of the richest online resources available to those who practice, study and appreciate great design. It represents the quality of work being created, as well as shifting aesthetics and sensibilities of the designers of the day. Included in this resource are more than 20,000 selections from AIGA’s annual juried design competitions dating from 1924 through the present.
A look back at TOKY in the AIGA Design Archives
2008 Pulitzer Foundation for the Arts: Dan Flavin Web Catalogue
2004 FK Photo
1990 Demo Tape Label, “Street of Dreams”
1990 Stroube
1990 Wedding Invitation Pairs
February 2010


We recently launched the online catalogue for the current Pulitzer Foundation for the Arts exhibit Urban Alchemy: Gordon Matta-Clark. This site serves as a permanent archive of the exhibition and how it relates to the space designed by Tadao Ando. TOKY designed and developed the site, outdoor pole banners, and some promotional materials for the event.
Visit the site: http://mattaclark.pulitzerarts.org/

January 2010
Pecha Kucha is coming to Saint Louis! Look for many of us at TOKY to be there, and our own John Foster will be one of the presenters, talking about his collection of Accidental Mysteries. Each presenter gets 20 slides, at 20 seconds each, to talk about their big ideas or creative outlets.
The event is January 28th, at the Foundation in downtown St. Louis. Show up early, this event is limited to the first 200 people!
For more information, visit pkstl.com

January 2010

We recently launched a new small site for the Saint Louis Club, the foremost dining club in St. Louis for the past 45 years. TOKY designed the site, built it on our own our content management system, and much of the photography on the site was shot by TOKY’s photographer Geoff Story.
December 2009
Another year down! We all got together upstairs above Baileys’ Chocolate Bar last week and celebrated one wild year…
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November 2009

Client: Goldfarb School of Nursing
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‘Photo Friday’ is a weekly showcase of the photography work by TOKY Branding + Design’s Associate Creative Director, Geoff Story.
November 2009

Brad & Maddie Maglinger (TOKY Account Manager) announce the arrival of their second child, Isaac Kingston. Congrats!
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‘Photo Friday’ is usually a weekly showcase of the photography work by TOKY Branding + Design’s Associate Creative Director, Geoff Story. But this week he gets to sit this one out.
November 2009

The band, the Unconscious, was originally formed in 1986. Their popularity grew through the late 80s and into 1990 (when they broke up). They recently came back together for a 3-show Labor Day Weekend reunion tour. Now they are reunited full time.
TOKY did the poster for the Labor Day Weekend reunion performance in St. Louis at Blueberry Hill (which sold out). The poster was hand drawn in pencil by TOKY designer Mary. We recently reissued the poster with updated details about their upcoming show at the end of December:
The Unconscious Live
Monday, December 28th at The Pageant Theater, 6161 Delmar, Stl. MO, 63112
w/ The Great Crusades
Visit the Unconscious on Myspace
7:00 door, 8:00 show, $15
21+ only
October 2009

Client: Katy Fischer! (Sr. Print Designer at TOKY). Congratulations Katy!
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‘Photo Friday’ is a weekly showcase of the photography work by TOKY Branding + Design’s Associate Creative Director, Geoff Story.
October 2009
For the promotion of the upcoming opening of Urban Alchemy/Gordon Matta-Clark, TOKY helped the Pulitzer Foundation for the Arts implement a guerrilla marketing campaign, printing advertisements on scraps of debris (ceiling tiles, drywall, wood, wallpaper, etc.) and scattered them around St. Louis. Printing was done by the hands of our friends at the Pulitzer, which were printed at a local print shop, All Along Press.
The opening for the exhibition is this Friday, October 30th from 5-9pm. (more info/rsvp)

Rachel ( from the Pulitzer) holds up a sample.

Amy ( from the Pulitzer) testing out the screen.

The invite placed amongst the media.
October 2009

The 3rd Annual ArtFix event is coming up this November 21st, and we’re pretty excited to announce that five TOKY designers will be contributing art to benefit Rebuilding Together – Saint Louis. Katy, Kirsten, Jay, Dan and Geoff will be contributing work for the auction and the money raised will all benefit elderly and disabled people’s homes that are in need of repair. TOKY designed the identity for the event several years back.
Tickets for the event are $35 per person and are available to purchase from the website:
http://www.artfixstl.com
See you there!