118 entries

Author of Entries By Eric Thoelke

President + Creative Director
eric@toky.com

December 2011

Crown Square helps Old North St. Louis win highest honors from EPA’s Office of Sustainable Communities

The St. Louis Post-Dispatch reports that Old North St. Louis Restoration Group is in Washington D.C. today to receive the 2011 “National Award for Smart Growth Achievement”, awarded to the community by the Environmental Protection Agency. Old North was awarded for “Overall Excellence in Smart Growth”, the highest honor from the EPA’s Office of Sustainable Communities.

The next part made us stand up and cheer: ”A specific effort cited by the EPA was the revitalization of two main blocks of the neighborhood — 14th Street north from Warren Street to St. Louis Avenue (nearly to the door of the Karandzieffs‘ venerable Crown Candy Kitchen) — into something called Crown Square. The $35 million project involved the redevelopment of 27 buildings along 14th Street and surrounding side streets. It resulted in 80 new households in an area that had been largely abandoned, and the opening of a growing number of new locally owned businesses.”

Way back in 2006, TOKY branded the Crown Village district and the Crown Square development. We designed the logo after being blown away by the wonderful line of old commercial store signs that line the old 14th Street Mall (above photo courtesy of the great Built St. Louis blog). We helped position Crown Village as an alternative to the overheated Washington Avenue Loft District with our tag line “Great City Living, Without the Lofty Price”. And it was no easy task to get the Karandzieffs to allow their Crown Candy Kitchen to become the public keystone of the new brand.

Hats off to Sean Thomas and his never-take-no-for-an-answer squad of Old North visionaries on their much-deserved award.

Bookmark and Share
November 2011

Midtown Alley Agency Crawl: December 20!

TOKY and nine other agencies have teamed up for the Holiday Agency Crawl in St. Louis’ Midtown Alley. Join us Tuesday, December 20th from 5:30 – 8:30pm for a peak inside TOKY, ScorchSpokeAtomicdustHappy MediumRGG Photo, Back 2 Basics MarketingSudden Impact Marketing, and Mercury Labs.

Midtown Alley is one of St. Louis’ fastest growing neighborhoods, a historic section of St. Louis just east of SLU and west of downtown. Once known as Automobile Row, Midtown Alley is now home to many of the city’s hottest creative agencies, best-known restaurants and residences.

Come out and join us for live music, free drinks and noshes and all the tipsy creatives you ever wanted to see.

Bookmark and Share
November 2011

Central Library’s “Texts In The City” Gala Invitation

 

We’ve been very pleased at the enthusiastic reception for this year’s Gala invitation for the St. Louis Library Foundation. For the last two years we’ve created iconic invitations to this signature fundraising event (here and here), and we always try to top ourselves.

This year’s invitation was especially challenging, since the theme we were working with seemed to lead down the route of a simple “Sex In The City” parody. Instead, our designer Mary Rosamond came up with a wonderfully clever way to take real literary texts and weave them together into an evocative passage about a gala party under the stars in a faraway sparkling city. The passage is paired with illustrations handcrafted from bits of found book and advertising ephemera. Mary designed a custom accordion fold, “so that it would look like you were turning through the pages of the books quoted in the story, make you feel like you were entering into the story, with characters coming to life on the pages.”

It was a good solution – a format that fit the content well, was out of the ordinary, yet very cost effective to produce. The result is hauntingly beautiful, childlike, and quietly elegant all at the same time.

The “Texts and the City” Gala, to benefit the St. Louis Public Library Foundation and the renovation of our magnificent Central Library, takes place November 19 at St. Louis City Hall. Tickets are available here.

Bookmark and Share
November 2011

“Core of Discovery” Branding Selected for Upcoming Communication Arts Typography Annual

For the second year in a row, TOKY will have work included in Communication Arts’ juried review of the world’s best typographic design. This year, the judges have selected our Core of Discovery branding, a new marketing concept that integrates all of downtown St. Louis’ historic attractions into an easy-to-understand consumer-facing brand system. TOKY, working with our strategic partners at The Standing Partnership, developed the concept, the name for the district, the brand strategy, media plan, all collateral and advertising. The project will be included in the January/February issue of Communication Arts magazine.

Bookmark and Share
October 2011

Supporting Breast Cancer Awareness with Panera

In October, TOKY’s national partnership with Panera Bread continued with this colorful, cause-supporting Baker’s Dozen Bagel Box designed by our team in St. Louis. With each customer purchase, Panera has donated to local efforts to fight breast cancer, in every one of its communities all across the country. TOKY is proud to have played a part in this vital effort!

 

Bookmark and Share
September 2011

Logo Lounging

The publishers of the Logo Lounge series of books, the popular compendiums of the best of logo design, have let us know that we’ll have five logos in two upcoming books.

Our logo for SPACES, a California-based arts organization, and a concept for Opera Theatre of Saint Louis have been accepted for Logo Lounge 7. According to the publishers, over 36,000 logos — 36,000! — were submitted to the panel of judges. Some competitions are harder to judge than others.

Three others were selected for inclusion in the Logo Lounge Master Library Series, a best-of-the-best set.  These include our 2020 logo for the Catholic Healthcare Association, the Art The Vote logo, and the identity for our own Midtown Alley neighborhood.

Bookmark and Share
August 2011

Two in the Type Directors Club Annual

We admit it, we’re type geeks.

We love belonging to the Type Director’s Club, and pour over their annual “Best Of” catalogues arguing about new typefaces and posters. It’s a sickness.

So it’s a total geekfest to find out that we have two winners in this year’s TDC57 juried review of the best in typographic design. Our annual holiday cards for the St. Louis Public Library were selected, as was our logo for Mysterios de Mayo for the Contemporary Art Museum St. Louis.  Our winners from last year’s TDC Show and from 2009 are in our archives. The printed catalogue should be out this autumn.

The opening of Typography 57 was in June at the Cooper Union Gallery in New York City. Sagmeister looks happy.

Bookmark and Share
August 2011

Laumeier Catalogue in 2011 Communication Arts Design Annual

We love it when projects we really get into get into the Communication Arts Design Annual. This year, we’re pleased that the judges have selected our catalogue for Laumeier Sculpture Park’s Jessica Stockholder show for inclusion.

Marilou Knode and Kim Humphries of Laumeier are wonderful curators, working with Stockholder’s subversive and day-glo work. Knode and Humphries asked us to pair images of Stockholder’s assemblies with poems by Mary Jo Bang; we broke out the Astrobrites, astroturf and assorted gatefolds. The CA Design Annual should be hitting desks around the world next month.

Bookmark and Share
August 2011

FORM Design Show Next Weekend

Next weekend, The Luminary Center for the Arts opens the doors to the second annual FORM Design Show, featuring the works of over 50 architects, interior designers, furniture designers, showrooms and craftspeople. TOKY is proud to be a presenting sponsor again this year.

FORM is presented by The Luminary Center as a forum for exceptional designers to showcase their work, connect with a community of other designers and sell directly to supporters. Proceeds go directly to the designers, and to support The Luminary, which produces and presents innovative art, music and cultural projects.

On Friday night, August 12, the weekend kicks off with a VIP event, featuring a silent auction for exclusive items from the designers, a DJ, complimentary food and drinks provided by Duff’s, Harvest, Labeebee’s, Randall’s and Schlafly. The Keynote Speaker Zoe Ryan, Curator of Architecture and Design at the Art Institute of Chicago. Here’s a nice article about her from Dwell. //tickets//

General Admission tickets for Saturday let you experience cutting-edge contemporary design and take part in the panel discussions and presentations throughout the day. //tickets//

We’re looking forward to seeing what James and Brea McAnally of Luminary have up their sleeves. See you there!

 

 

Bookmark and Share
July 2011

TOKY Welcomes Stephen Schenkenberg as Senior Strategist

TOKY welcomes Stephen Schenkenberg to the team! Stephen is an accomplished communications strategist, writer, and editor with 15 years of experience working across media. He joins TOKY as Senior Strategist, with emphasis on Content Strategy and Brand Strategy.

Before joining TOKY, Stephen ran his own Schenkenberg Studio, with a client list that included architect Rocio Romero, the Saint Louis Art Museum, the Pulitzer Foundation for the Arts, and Claremont McKenna College. Stephen also spent more than three years as the Editor-in-Chief of St. Louis Magazine and Stlmag.com, helping oversee the redesign and relaunch of those publications. During his tenure, Stephen helped earn the print publication two National City & Regional Magazine Awards and introduced a suite of subject-specific blogs and a monthly podcast series, which he hosted.

Stephen earned a Master of Arts in Liberal Studies from Northwestern University and attended the international Stanford Professional Publishing Course. His 15-year career has spanned journalism and organizational communications, traditional print and modern online publishing, with a consistent focus on the arts and not-for-profit sectors. Additional clients have included Washington University in St. Louis, New York University, the Center of Creative Arts (COCA), The Believer, The Quarterly Conversation, and Wisconsin Historical Society Press, for whom he edited three books.

Among Stephen’s side projects is curating ReadingGass.org, a website he launched in 2007 to explore the work of decorated literary figure William H. Gass. Stephen now spends part of his weekends editing the definitive collection of interviews conducted with Gass over the past four decades.

Stephen and his wife, Tamara, lived for part of 2010 and 2011 in Berlin, but they have resettled in St. Louis, where he was born and raised. They love just about anything connected to food, wine, and the arts.

Welcome, Stephen!

Bookmark and Share
June 2011

MPA Award for “Ghosts of Versailles”

Brochure cover design, design for arts and culture, john corigliano, ghosts of versailles, music publishing award

Every year, the Music Publishers’ Association of the United States gathers in New York City to award its prestigious Paul Revere Awards. These awards are bestowed in recognition of outstanding examples of overall music publishing, acknowledging publishers for their efforts in all aspects of the publishing process, including design for musical scores.

In this year’s 2011 Awards, the prize-winning cover was our “Ghosts of Versailles” image we produced for G. Schirmer, Inc., in collaboration with the score’s composer John Corigliano. The image is based largely on one of the images we created for Opera Theatre of Saint Louis’ production of John’s opera.

An exhibit of MPA winning publications will tour throughout next year to libraries, schools, and other institutions around the country.

 

Bookmark and Share
May 2011

“Midtown Rally” a Big Bike Race Success

Last weekend, cyclists from across the globe came to Midtown Alley for the second annual Midtown Rally Bike Race. And it was killer fun.

The Rally was part of the “Tour de Grove” series of races through the St. Louis area, planned and executed by Mike Weiss and Jerry Bruce of Big Shark bikes. The races were part of the prestigious USA Cycling National Racing Calendar, and featured the speed and fury of America’s best cyclists. The Tour de Grove is also part of the USA Crits Series — joining the best criterium races in the United States.

It was awesome, packing the streets of Midtown Alley in the late evening hours with a festival atmosphere. And nothing compares to a full tilt peloton circling a corner at 50 miles and hour just inches from your face. TOKY was a proud sponsor of this thrilling event, and we’ll be doing it again next year!

Bookmark and Share
May 2011

CAM “Mysterios de Mayo” Raises $350,000+

The Contemporary Art Museum St. Louis (CAM) has announced that its 2011 Viva la Masters! Gala, held last Friday at the Ritz-Carlton, was the most profitable event in the museum’s history, netting over $352,000. TOKY was a lead sponsor of the museum’s month-long series of fundraisers, called Mysterios de Mayo, and provided all of the design for the back-to-back galas.

TOKY’s Geoff Story attended the Viva la Masters! Gala, along with Jassen Johnson of Midtown Alley and Sam Foxman, our friend and client at Contemporary Events. Sam also designed the environments for the gala. Check out the photos from the evening here (photos by Sarah Carmody, courtesy of CAM).

Bookmark and Share