Archive for September 2010

September 2010

Midtown Alley and TOKY in Business Journal

This week’s St. Louis Business Journal features a wonderful article profiling the resurgence in Midtown Alley. We’re quoted extensively, which is nice, but the important story is how our little piece of the City continues to drive interest. Our friend and development partner Jassen Johnson is prominently featured (that’s Jassen in the photo).

“Today the neighborhood is home to 42 businesses, including TOKY Branding + Design, nonprofit Food Outreach and developer Steve Smith’s Triumph Grill restaurant, as well as 90 residential units that boast an occupancy rate of about 97 percent, according to Johnson. And the neighborhood will soon be home to a $3 million restaurant and music venue called Plush, the brainchild of Maebelle Reed, a daughter of Washington University Chancellor Emeritus William Danforth.”

Read more: $70 million redevelopment revives Midtown Alley – St. Louis Business Journal

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September 2010

John Foster’s Collection Profiled in Newsweek Magazine


John Foster
, TOKY’s Director of Business Development, makes the news yet again — this time for his snapshot collection. Newsweek magazine has a wonderful gallery on the site devoted to John and some selected images from his collection.

John Foster is a meticulous and savvy collector—”and I do not buy in bulk,” he says. Over the years that he’s been collecting personal photographs from garage sales, antique shops, and eBay—including the last 10 to 12 years of hard-core buying—he’s assembled roughly 1,500 photographs that, to him, represent true found-art. Rare is the weekend he doesn’t hit up a flea market or dusty old antiques store, locate a box of old photos, and rifle through them one by one, searching for the single, perfect shot. “It’s not of any particular period of time, it’s not any particular type of photograph, it’s not any particular style,” he says. “It’s all about the image—how does it transcend the ordinary?” The price of transcendence? As little as $10, or as much as $400—”if you’re buying from people who know what they are.”

Continue Reading at Newsweek.com

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September 2010

Getting On Board the Metro Trolley

Maggie Campbell, President and CEO of the Partnership for Downtown St. Louis, reports in her weekly President’s Letter that “trolley boardings for the month of July were 75% higher than May boardings before the Trolley wrap.” It’s nice when we can point to statistics that show that our work is actually impacting the community. Thanks, Maggie!

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September 2010

Flash Camp at The City Museum

This Friday marks the second annual Flash Camp St. Louis at The City Museum. The best freelancers and and agency flashers in the land will come together once again to talk shop and hopefully learn a few things.

This year I will be presenting a demo called, “Tween, the Impossible Tween” at 3pm. And if you haven’t signed up yet, I think there are still a few seats remaining. Go grab your tickets and I’ll meet you at the 6 story slide.

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September 2010

TOKY’s “$10 Million Idea” in St. Louis Magazine

The editors at St. Louis Magazine had a very cool idea for their September issue cover story. In their words, “We contacted about 50 especially informed, creative, and influential St. Louisans and asked: If we gave you a check for $10 million, what’s the single project you would create to transform or improve St. Louis?”

Beaming from the flattery of being one of the 50 people asked, we brainstormed many ways to spend the hypothetical $10 million. Thinking big wasn’t the problem. Dam the Mississippi at Kimmswick to create a massive recreational lake below St. Louis? Even $10 million wouldn’t get that done. How about paying off ABInBev to get control of the brewery back in St. Louis? Or paying all of our City public school teachers what their counterparts in the County make? All too expensive.

Eventually we came around to an idea we’ve been working on for a while with Grand Center, St. Louis’ arts and culture district, and the neighborhood just west of our home in Midtown Alley. We proposed enlivening this theatre and museum district at night with artists’ sculptural works that deal with light and lighting. Think of it as a 10-block long sculpture park that springs to light at dusk.

We see at least 12 opportunities for light sculpture in the district, from Strauss Park to the Scottish Rite parking garage. The magazine has made us one of two respondents profiled on their website. Check it out, read the article, and tell us what you think!

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