Archive for April 2010

April 2010

Speaking at Upcoming AdClub Event

We’re honored to have been invited to speak at the AdClub’s upcoming “Beyond The Addys” luncheon event, Thursday, May 6, at Maggiano’s Little Italy in The Boulevard on Brentwood.

We’ll be on a panel with creatives from Rodgers Townsend, Cannonball and other agencies. We’ll be “going behind the scenes to look at campaigns that won ADDYs in this year’s competition: how the idea originated, how those concepts are pitched to clients” .. and we’ll probably blather on about our team and point of view. I’m sure it will be more fun than I make it sound, due mostly to quantities of expense-report purchased beer.

More information at the AdClub’s site, or by calling 314.231.4185, or writing nanadclub@aol.com.

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April 2010

Getting On Board with Metro Transit

Recently, we launched a site for Metro Transit in St. Louis as part of the continuing “I’m On Board with Metro” campaign. As one small facet of this large branding campaign, we helped Metro tell the story of why Transit is so important for the region, despite whether you use it or not. The site shares the stories of seven Metro users to demonstrate that a vital public transit system is critical for the region’s economic well-being. For this site, we designed and directed the site and animation, as well as photographed all of the riders and locations. In addition, we produced the three videos featured on the site, one featured below.

Launch I’m On Board with Metro

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And hey that looks like our own Becky Voboril in this video!

Special thanks to our friends at Driftlab for working with us on the development, as well as Hired Gun & 90 Degrees West for their expertise in filming and editing the videos.

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April 2010

Surviving the DADA Ball and “A Tasteful Affair”

We’re still recovering from last weekend’s back-to-back worthy causes. Saturday night was the ultra-glamourous DADA Ball, benefiting the Contemporary Art Museum St. Louis. TOKY was a sponsor of the event that helped to raise needed funds for the Museum, and we were out way too late dancing.

After a few hours of sleep we were back in the West End at Food Outreach’s “A Tasteful Affair”. TOKY has been a Platinum Sponsor for seven years, donating all of the marketing and design for the event. Word is that ATA raised over $100,000 for Food Outreach’s continuing efforts to bring nutritional meals to those affected by AIDS and cancer, the most ever.

This weekend we’re sleeping late.

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April 2010

7 Logos in Logo Lounge 6

We got word that we’ve been selected for publication in Logo Lounge 6.
Over 34,000 logos were entered for consideration; we got seven in.
Bridge Tap Room and Wine Bar
PhotoBooth Saint Louis
Hanke Construction Logo
Messiah Lutheran Church
Miles Davis Jazz Festival
Brochsteins Woodworking
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April 2010

New TOKY Web Site

After many months of coming soon messages, thanks to getting pushed to the back of the line for client work, we’re pleased to finally announce that we’ve relaunched our site. This is the second step in our roll out, since there’s a much larger section to come later this Summer. For the next step, we have this grandiose idea of putting the entire project archives of almost all of the work from the last 13 years of TOKY’s existence… that’s a lot of work to write about, gather and photograph.

For now, we have select projects available from the home circle navigation, with full screen case studies of a few projects and announcements, and our People section has been revamped with new ways to find out random information about the people you may already be working with. Visit TOKY.com for more.

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April 2010

Webby Honoree: Interactive Design for the Arts

For the fifth consecutive year, TOKY’s interactive work has been awarded a Webby honoree. In each of the previous 4 years, TOKY has been awarded for work in the Arts category. This year the results are in, and the site for Ideal (dis-)Placements: Old Masters at the Pulitzer has received honors. Out of the nearly 10,000 entries submitted to the 14th Annual Webby Awards, less than 15% are awarded the status of Official Honorees.

For more information on the site:
View the original post or visit: oldmasters.pulitzerarts.org

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April 2010

One More! Megan Tucker Joins TOKY as our Newest Designer.

In the time since last week’s belated announcement of our three new hires, we’ve added yet another teammate we want to welcome. Megan Tucker joins TOKY as our newest designer. Megan’s great portfolio (which includes lots of her own great photography) was complimented by a personality that will fit nicely with our assortment of loons. Welcome, Megan!

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April 2010

John Foster Jumps In to Save Endangered Art Environment

John bids on a 7-foot tall concrete Centaur for eventual reinstallation at Missouri State University in Springfield, MO.

All employees at TOKY know that our firm puts a high priority on the arts. Not only does our firm assist museums and arts organizations with crucial tasks like attracting new members; raising awareness and excitement; or helping to raise funds in a capital campaign—TOKY employees are encouraged to get involved with the organizations themselves.

So when TOKY teammate John Foster saw a rare and unique folk art environment near Springfield, MO about to be lost due to the death of the owner, he jumped in and plotted an immediate course of action.

With little time to spare, John devised a plan to help save the environment by petitioning the support of the Kohler Foundation in Wisconsin for help. Part of the Kohler Foundation’s mission is to preserve folk architecture and environments and they immediately stepped in to provide the financial support to save the environment from being sold off to the highest bidder. Like any historic building about to be razed, its architectural character sold and carted away piece-by-piece, John knew that unless something was done quickly, the pieces would never be together in one place again.

So John jumped in. He took a vacation day last Friday, drove down to the auction in Springfield, Missouri, and ended up the proud savior of 98% of the major sculptures.

Obviously the sculptures would need to be professionally removed and relocated to a new home. John brokered a solution at the nearby campus of Missouri State University, whose commitment to the arts has always been outstanding.

With an appeal to the office of University President Michael T. Nietzel (through Fine Arts Department Head Wade Thompson) the University came through in a big way. Recognizing the importance of this site to the people of the region, MSU agreed to accept nearly 30 concrete and stone sculptures for conservation and eventual reinstallation on their campus—all gifted to them by Kohler.

The sale was covered in the local media.

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Look for John in the above video at about the 2:06 mark.

The Story of the Lanning Garden

When Ralph Doss Lanning was building hydroelectric dams and state parks for the CCC (Civilian Conservation Corps) during the Great Depression, he didn’t know then that his lifetime calling was 40 years away. Likewise, after receiving his 5th Bronze Star for meritorious service in WWII (including one for The Battle of the Bulge), he didn’t know that his legacy was still to be realized. That legacy was to begin around 1970 when Mr. Lanning set out to create his sculpture garden.

Almost forty years would pass until his death in December 2009, and it is said that Ralph Lanning worked on his sculpture nearly every day, rain or shine. Until last weekend, passersby on Old Highway 60 near Springfield, MO could stop and wander or sit a spell under a shade tree in the Lanning Sculpture Garden, free of charge, open to the public 7 days a week.

His sculpture was scattered across 8 acres of grassy land just outside of Springfield, Missouri, and included dozens of huge concrete statues of two-headed dragons, mermaids and fantasy creatures of all kinds. Children and adults loved to walk his free park—located on his 8 acres of private property facing the busy highway.

Preceded in death just a year earlier by his wife Gretchen, Ralph died in his sleep this past December. Sadly, as it goes for many of the elderly, Ralph did not leave a will. This omission set forth a series of legal events that threatened the future of the Lanning Garden for future generations to enjoy.  The house and land was to be sold at public auction, clearly spelling the end of Lanning Sculpture garden in that location.

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April 2010

TOKY’s Work for Baileys’ Chocolate Bar in Box Bottle Bag: The World’s Best Package Designs

Our work for Baileys’ Chocolate Bar was recently published in Box Bottle Bag: The World’s Best Package Designs from theDieline.com. TheDieline.com is the go to site for packaging design, so we were thrilled to see our work included.

If you’re interesting in trying this beer, a few local places have it on tap. It’s brewed by O’Fallon Brewery. We’ve also seen this for sale at places like Randall’s in the city. Your best bet would be to go to the source, Baileys Chocolate Bar… or perhaps come to one of our staff meetings.

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April 2010

A Closer Look: Stranger Than Fiction Invitation

Shown below are shots of the Stranger Than Fiction invitation designed for the St. Louis Library Foundation. “Best of Show” winner in the 2010 AIGA 15 Show for the St. Louis Chapter.

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April 2010

Best of Show, 2 Judge’s Choice Awards, 9 Others at AIGA St. Louis Juried Design Show

TOKY had a great night at the 15th Annual American Institute of Graphic Arts (AIGA) Juried Design Show last night.

We took home Best of Show for the “Stranger Than Fiction” invitation we did for the St. Louis Public Library Foundation’s annual gala.

Each of the three judges also chose one personal favorite for a “Judge’s Choice” award; we took two out of the three awards given.

The view book we wrote and designed for John Burroughs School was honored by judge Petter Ringbom from New York City’s FLAT Studio, who wrote “The… catalog is an elegant and inviting piece that combines well-composed typography, beautiful photography and ample white space to great effect. The catalog strikes a nice balance between telling personal stories through imagery and more formal texts. My first comment when I saw the piece was ‘I wish I went to that high school’…  job well done.”

The 2009 “icon” posters we did for Opera Theatre of Saint Louis were judge Frank Chimero’s choice. He wrote “There’s this thing in design we don’t talk about very often. It’s called idea envy… That’s how I felt when I saw these posters. To the winner go the spoils. Great ideas, great execution, great fit, great posters. Congratulations.”

We also took home 9 other awards:
Metro | “I’m On Board With Metro” web site
Opera Theatre of Saint Louis | 2008 “The Ghosts of Versailles” subscriber poster
Opera Theatre of Saint Louis | Spring Gala “Feather” invitation
The Pulitzer Foundation for the Arts | “Old Masters: Prisoners at the Pulitzer”
The Pulitzer Foundation for the Arts | “Urban Alchemy” web site
The Pulitzer Foundation for the Arts | “Urban Alchemy” guerilla promotion
The Chase Park Plaza | Business Papers Suite
Thinking Cap | Business Papers Suite
St. Louis Public Library Foundation | Capital Campaign Collateral

Last but not least, our own Katy Fischer won the “More With Less” award for her wedding invitation, putting TOKY’s team four-outta-five for the top awards.

Congratulations to all of the TOKY team, our awesome clients and vendors!

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April 2010

Welcoming New People to TOKY

In a bit of an overdue announcement, we want to welcome a few new additions to the staff.

Annette adds great help and talents to our interactive team. We’ve had the pleasure of working with Annette on a contract basis in the past, and now we’re glad to finally have her an official TOKY employee, and around the office a lot more often. Adam was with us in the past, and is now back after moving to Africa to work as a missionary at a school for the blind at an orphanage. One of Adam’s great gifts is with the camera, in addition to being a great production assistant. Last but not least, Becky officially joins TOKY after spending some time filling in for Maddie, who was on maternity leave. We liked Becky so much (and we needed her badly!) that we decided to keep her around. She’s done a great job managing projects and client relations.

Also, I know we’ve been saying it for a while, but the next phase of our new site is coming up in a matter of weeks. From the new site you’ll get to know way more about everyone here than you wanted to know.

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